F.Y. BBA (DI)

Reference Books 

• Principles and Practices of  Management  by Partho S.Sengupta 

• Essentials of Management - Horold Koontz and Iteinz Weibrich 

• Principles of Management by J.N.Chandan 

• Principles of Management, By Tripathi, Reddy 

• Business organization and Management by Talloo 

• Management by Robert Kreitner and Carlene M.Cassidy 

• Introduction to Management by John R.Schermerhorn 

• Management :Text and Cases by R.Satya Raju & A.Parthasarathy 

• Business Communication by M.K.Sehgal 

• Business Communication by R.K.Madhukar 

• Business Communication and Personality Development by Biswajit Das & Ipseeta Satpathy 

• Business Communication : Concepts, Cases and Application by P.D.Chaturvedi & Mukesh Chaturvedition

• Business Communication Today By Courtland L.Bovee, John V.Thill ect. 

• Handbook of Internal Communication By Eileen Scholes 

• Business Communication  by Kaul Asha 

• Business Organisation and Management by P.C.Tulisan & Vishal Pandey

• Business Organisation and Management by Thelma J.Talloo  

• Marketing Management / Phillips Kotler 

•  Marketing Management by V.S.Ramaswamy and S.Namakumari

• Marketing Management by Rajan Saxena  

• Digital Marketing for Dummies by Ryan Deiss and Russ Hennesberry

• Advertising and Promotion an Integrated Marketing Communications Perspective by George Belch 

• Advertising Management by Rajeev Batra,John G.Myers and David A.Aaker 

• Web Analytics 2.0 by Avinash Kaushik 

Question Papers        

                  SEM End Exam                                                            Internal Exam 

NEP FY BBA (DI) SEM I Sem End Exam Oct 2023                                                           New NEP FY BBA DI  SEM II Internal Exam Feb 2024 

                                                                                                                                                                        NEW NEP FY  BBA DI Sem I  Internal exam Jan2025 

NEP FY BBA DI SEM I Backlog Exam  March 2024 

NEP FYBBA (DI)  Sem-II  Sem End Exam March 2024 

NEW NEP FY BBA  DI Sem I  NEP FEB  2025.pdf Q.Paper Sem end Exam 

NEP FYBBA DI  Sem-II Sem End Exam May 2025