BUSINESS MARKETING
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Pathway Overview
The Business Marketing pathway is a project-based program where students obtain fundamental knowledge and skill in business, marketing, entrepreneurship, and retail operations. Students will learn about the creation, advertising, promotion, and selling of new and existing products, services and businesses. As a student in the Business Marketing Pathway, you will have the opportunity to join DECA, run a school-based enterprise, and learn to start your own business.
Our Lab
In the Business Marketing Program, students will have the opportunity to work hands-on in a real business. The Harding Brew is our student-run coffee shop which also serves as our lab. Students will learn the basics of retail, business operations, and customer service and can apply these skills to the Harding Brew.
What are students saying?
e9f9cffd705a4a6daed4d6fb6ef8efb0.mp4Course Names & Sequence
Class Details: Two year program, Two class periods each day
Recommended for Sophomores & Juniors
Business Foundations
1st Semester- 1st Year
Marketing Prinicples
2nd Semester- 1st Year
Marketing Applications
1st Semester- 2nd Year
Strategic Entrepreneurship
2nd Semester- 2nd Year
Credentials
Rise Up: Retail Industry Fundamentals (6 points)
Rise Up: Customer Service and Sales (6 points)
Example Careers
Graphic Design / Social Media Specialist/ Marketing Manager / Advertising Executive / Brand Manager / Public Relations / Account Manager/ Entrepreneur
Register for class by contacting your guidance counselor.
Debbie Miller (A-D) Robin VanSickle (E-K) Jessica Jerew (L-R) Alexandra Kontul (S-Z)
College & Career Advisors
Speak to your college and career advisor about career options and opportunities.
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