Following Elon Musk's acquisition of Twitter for $44 billion, the platform was rebranded to "X," as the billionaire announced the rebrand on his Twitter account.This shocked users and left many questioning the decision. "The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video." Musk explained in a tweet. 

Twitter's rebrand is part of a plan to become an "everything app" for live streaming, e-commerce, digital payments, audio spaces, and more. Over the coming months, users will be introduced to a whole new platform, similar to WeChat. However, the rebrand has come with drawbacks for users, with app navigation becoming increasingly harder as updates are rolled out. Although many highly active Twitter users kept  using the app after Musk took control, the average frequency of their tweets dropped, indicating the need to make adjustments to the platform's evolving ecosystem.

The developed change from Twitter's microblogging roots to a multipurpose app symbolizes an important turning point in the platform's history. Jack Dorsey, Noah Glass, Evan Williams, and Biz Stone launched Twitter in 2006 by merging the idea of simplicity and quick interaction. Because of its 140-character microblogging style, which allowed for real-time communication and news spread, it surged to popularity. Twitter evolved over time, establishing a hub for a wide range of conversations, hot topics, and multimedia content.

The world is anxious to find out how Twitter's major makeover, as it changes to its fresh look as "X," will impact the growing field of social media and digital communication. This change is a bold step, and signifies an important transformation of online interaction in the rapidly evolving digital age. The outcome of Twitter's metamorphosis is highly anticipated by both users and industry analysts, as it promises to drastically change how we communicate, share, and interact online.