When we are asked to persuade someone of an idea in written form, the text we create is called a Persuasive Text or Paragraph. The aim of a persuasive text or paragraph is to convince someone of your idea. Examples of Persuasive Texts we see everyday are advertisements.
May be formal or informal depending on the intended audience
Will contain emotive language designed to engage, persuade and convince the reader
Usually be in TEEL paragraph form
May be written to be delivered as a speech
An effective Persuasive Paragraph has four components:
Topic - The first sentence in a persuasive paragraph states the main idea of the paragraph.
Evidence - Provide evidence to support your idea or claim. This can include: case studies, statistics, documentary evidence, academic books or journal articles.
Explanation - Explain your evidence in more detail. Use stylistic features here to persuade your reader.
Link/Restate - Summarise the main idea of the paragraph and restate your argument. If the assignment is longer than a paragraph, link it to the next idea in your following TEEL paragraph.
In the example to the right the student has been asked to convince the reader that the testing of cosmetics on animals is wrong
Below is an example of a persuasive paragraph:
Testing on animals for cosmetic products is unethical and cruel and should be made illegal. Every year 100 million animals are mistreated in scientific labs for testing of cosmetic products. In order for these animals to be tested, they must first be removed from their natural environment and brought into labs. This can be a scary process which confines them to a cage and transports them to a new, unfamiliar environment. Once in the labs, they experience pain through procedures such as injecting or force feeding with harmful substances. All of these procedures inflict terrible amounts of pain and suffering on the animals. The amount of pain and suffering caused to these innocent animals is not warranted for the amount of scientific knowledge that is produced which is why this practice is outdated and needs to be made illegal.
CHECKLIST for Success
Have I:
Introduces the idea or topic of the persuasive paragraph
Used evidnce to support my argument
Used persuasuve techniques such as emotive language
Clearly stated my argument
Proofread my work for spelling and puncuation mistakes.