LTO Webinar February 9th, 2022

In this hour long webinar, the panel members discuss strategies and considerations important to planning and executing a successful LTO.

• Four fundamental types of LTOs.

• Mattson's ProtoThink LTO creative service.

• How LTOs impact brand perceptions and 1st time brand usage.

• What makes an irresistible LTO?

• The importance of escapism for consumers purchasing an LTO.

• How appearance and high hedonic expectations can not be understated.

• How apps are transforming LTO engagement.

• Using packaging to create LTOs.

• How to balance LTO design to bring in new users, and satisfy loyal users.

• New to the category vs new to your brand.

• Creating LTOs for the holidays and seasonal events.

• How LTOs are made craveable to families through fantasy and nostalgia.

• Using LTOs to create a new daypart.

• Using single ingredients to create an LTO. Smart thinking at any time, more critical during supply chain challenges.