It requires a pipeline that is constantly full of compelling products to keep you competitive by bringing new users to your brand, raise check averages, and increase frequency of use.

We start by enabling your best creative team to collaborate with the Mattson creative team via our ProtoThink™ cloud ideation process. Leverage the best creative thinking of our company and yours to identify up to 100 potential LTOs. Creativity is unleashed by the power of the people, capabilities, and know-how in culinary, food science, category knowledge, plus emerging consumer behavior.  We can then use AI technology post-ideation to further push the boundries of creativity.

Because we eat with our eyes first, we use AI to quickly visualize the high priority ideas. 

The result, exciting visual proof-of-concept LTOs that demonstrate the potential of the ideas.

Ensure you are investing your time and resources on the LTOs with the strongest potential.  LTOiQ™ - A Mattson industry exclusive.

Coming out of the ProtoThink Ideation™, together we score the LTOs across a range of marketplace success criteria.  Our proprietary LTOiQ™ algorithm will help you to select those products to develop, test and potentially add to your LTO launch calendar.

Next, we move into the Mattson Food Studio™ because nobody eats concepts.  

Using LTOiQ scores to select those ideas that potentially hold highest business value, it's off to the Mattson Food Studio™ where we will quickly turn the best of the ideas into real food proof-of-concept protocepts.  

We do this by leveraging our collective depth of culinary, operations, ingredients, and development experience.  This 1st taste of a potential LTO demonstrates the ideas and provides an excellent starting point for development and consumer testing.