Our unique application of AI tools enables us prior to ideating to identify those areas of the highest strategic interest, and then provide a framework to enhance the creativity of everyone in the ideation.

Behaviors

Likes & aversions

Explore areas of interest pre-ideation

Nothing sets the hedonic expectation like great looking food. 

An image, is often the only time your customers will invest to consider changing their eating habits to experience your brand through an LTO.  Using AI to create images of the high priority LTO ideas enables you a new lens into how consumer choices are made, helping to decide about what ideas to move forward.

If you can imagine it, we can visually create it.  

Nothing stimulates a creative conversation, like great food imagery.  By leveraging AI-generated images, we can more effectively evaluate the marketability of various LTO menu items. We can quickly assess factors such as visual appeal, uniqueness, and alignment with current food trends. 

Better informed decisions can be made earlier than ever in the creative process.

By using advanced algorithms, AI tools can create photo-realistic images of menu items, even before they've been developed. This enables the innovation team to visualize the final product and make more informed decisions about which LTO menu items to pursue, ultimately focusing energy on those ideas with the highest likelihood of success.

Once a new platform has been identified, we can very quickly optimize the idea by exploring the use of alternative ingredients via AI.  

Integrating  AI-generated images into the ProtoThink LTO process, our team can instantly visualize a myriad of potential LTO menu items.  This can dramatically reduce the time and resources needed to identify the most promising concepts.  It can also serve to assess operational considerations more completely at the concept stage.