Consumer Insights
We surveyed over 400 users of QSR & fast casual chains to develop a deep and clear understanding of their most recent behaviors, wants, needs and expectations.
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We're happy to share our key insights and interpretations to enable the creation of LTOs designed to drive revenue, and build brand equity.
We're happy to share our key insights and interpretations to enable the creation of LTOs designed to drive revenue, and build brand equity.
Maybe the most important question we asked.
Maybe the most important question we asked.
Have you ever gone to a FAST FOOD restaurant for your VERY FIRST VISIT specifically to try an LTO?
Have you ever gone to a FAST FOOD restaurant for your VERY FIRST VISIT specifically to try an LTO?
An astonishing 35% said, yes!
An astonishing 35% said, yes!
Incremental revenue can be highly influenced by LTOs.
Incremental revenue can be highly influenced by LTOs.
We found that for 95% of consumers, LTOs can highly influence their purchase behavior. If they have an strong bundle of benefits, they definitely become "trip worthy" and can generate incremental review. Even if those consumers don't purchase the LTO, they drive users to a brand.
We found that for 95% of consumers, LTOs can highly influence their purchase behavior. If they have an strong bundle of benefits, they definitely become "trip worthy" and can generate incremental review. Even if those consumers don't purchase the LTO, they drive users to a brand.
What do LTOs tell consumers about a brand?
What do LTOs tell consumers about a brand?
LTOs have a meaningful impact on the perception and equity of a brand. The three attributes that most influenced their perceptions were - Caveability, Creativity, and Innovation. This is a power trifecta of attributes that send a strong signal about what a brands stands for, and what they can expect.
LTOs have a meaningful impact on the perception and equity of a brand. The three attributes that most influenced their perceptions were - Caveability, Creativity, and Innovation. This is a power trifecta of attributes that send a strong signal about what a brands stands for, and what they can expect.
What gets consumers excited about LTOs?
What gets consumers excited about LTOs?
We uncovered 12 attributes that get them excited. Here are the top 6 LTO attributes that motivate consumers and help to generate incremental revenue.
We uncovered 12 attributes that get them excited. Here are the top 6 LTO attributes that motivate consumers and help to generate incremental revenue.
A few LTO examples of the top 6 attributes that launched in 2021
A few LTO examples of the top 6 attributes that launched in 2021
Something they cannot get anywhere else.
Something they cannot get anywhere else.
Appetizing Visual Appeal
Appetizing Visual Appeal
Round Table Charred Lemon Chicken Pizza with zucchini & tomatoes.
Round Table Charred Lemon Chicken Pizza with zucchini & tomatoes.
Seasonal Ingredients & Flavors
Seasonal Ingredients & Flavors
Krispy Kreme 2021 Football Season Donuts
Krispy Kreme 2021 Football Season Donuts
Non-Holiday Seasonal Products
Non-Holiday Seasonal Products
The Smashburger Rick Bayless
The Smashburger Rick Bayless
Chorizo Cheeseburger
Chorizo Cheeseburger
Assertive Flavors
Assertive Flavors
Burger King's Chase Hudson Meal
Burger King's Chase Hudson Meal
Exciting Combo Meals
Exciting Combo Meals
Rounding out the top 12, here are the next 6 attributes that drive LTO interest.
Rounding out the top 12, here are the next 6 attributes that drive LTO interest.
A few more LTO examples of attributes that launched in 2021
A few more LTO examples of attributes that launched in 2021
IHOP 2021 Winter Wonderland
IHOP 2021 Winter Wonderland
Holiday Themes
Holiday Themes
Red Lobster "Codzilla"
Red Lobster "Codzilla"
Clever Memorable Names
Clever Memorable Names
Jack in the Box Tiny Taco Big Box
Jack in the Box Tiny Taco Big Box
Designed for the Car
Designed for the Car
Wienerschnitzel Brisket Fries
Wienerschnitzel Brisket Fries
Designed for Sharing
Designed for Sharing
El Pollo Loco - Fit Bowls
El Pollo Loco - Fit Bowls
Health Benefit
Health Benefit
TGI Friday's - Global Bar Crawl
TGI Friday's - Global Bar Crawl
Snack Combos
Snack Combos
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