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This research explores the response that social media users have towards cancel culture in the online world. Using a survey was the best method in order to gain quantitative data among a large number of participants. Buchanan and Hvizdak (2009) explain how online surveys are becoming more popular in conducting both quantitative and qualitative data. A survey methodology will be conducted for this research in order to get straightforward, numerical responses from a wider variety of people. The online survey will be able to provide results in a synchronous time frame and convenient manner (Buchanan & Hvizdak, 2009). As the study is looking at participant’s behaviors, opinions, and attitudes towards cancel culture, a survey was the best method of study.
A total of 127 participants were able to participate. Participants were recruited via social media on Facebook, Instagram, and Twitter with snowball sampling allowing the survey to gain more traction. The survey link was posted on Facebook, Instagram, and Twitter because that is where most discussions within cancel culture have occurred and where participants would experience it the most.
All participants were required to read and respond to a consent form at the start of the survey in order to provide the reason for the study, allow them to skip questions if necessary, as well as state that anonymity would be preserved. The online survey was created and distributed on Google forms where the questions were able to be organized among various sections and filter out those that did not fit the requirements. It contained various types of questions from multiple choice, likert, and checkbox, that aimed to answer the research questions of the study. The data was then collected and organized within Google sheets.
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For this research, two questions were being analyzed in order to conduct the data. The first research question is: Are social media users more likely to ignore the discussions within “cancel culture” or express their opinions by reacting in the conflicts through social media posts? For this question, I am looking into the different ways people on social media react to the discussions they see within canceled culture. The way social media users react depends on how they feel about the discussions. The second question is: What factors of controversial actions lead people to react to discussions within cancel culture? This question looks at whether social media users agree or disagree with the discussions they see within canceled culture. Whether people on social media agree or disagree depends on the factors of the controversial actions that were made.
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The first sections include the filter and consent questions that will filter out those who are not qualified to participate. The next section provides the demographic questions, asking for age range and gender. These will help with eventually understanding the responses of the participants. There were then two more filter questions in order to make sure all participants had been on social media for over 5 years and had heard the term cancel culture before taking the survey. This was to make sure that the participants had an understanding of what was being asked in order to gain the most accurate results. The first major section explores participant’s general experience on social media. Asking questions regarding what sites they use the most, where they see cancel culture the most, as well as the types of cancel culture they have seen/experienced.
The final sections provide for a deeper analysis of the research. Throughout a variety of different types of questions, participants were asked about their feelings regarding what they have seen throughout cancel culture on social media. Some bring up the social movements, Me Too and Black Lives Matter to get a sense of how people were affected by certain events. They are also asked how they react to certain posts on social media regarding cancel culture when they agree or disagree on a subject matter. While some questions include open-ended questions in terms of “other” being an option, all questions were close-ended. The final section uses mainly likert questions in order to gain the perspectives of the participants in regards to intensity on how they feel on certain topics. Participants were provided with seven statements, one for each scale, and were asked how much they agree or disagree.
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