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The internal validity of this study was fairly strong. Those who participated seemed to have an understanding of what they felt towards content within cancel culture. However, some of the context of the questions may not have been specific enough to garner a more in-depth conclusion. For instance, when asked how they reacted towards content on social media there weren’t any examples of context that could explain if they reacted to different situations in another way.
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Although there was a wide variety of participants, the external validity was limited as most participants were taken from Facebook. Responses may have been less biased if there were more participants solicited from other social networking sites. Since this topic covers a wide range of social media sites, this may cause the results to weaken when it comes to people’s diverse experiences with cancel culture. People on different social media platforms may have different experiences than others. There also was not as much variety when it came to the gender demographics as there was significantly more women than male participants.
Lastly, the research also uses the Me Too Movement and the Black Lives Matter Movement as examples in order to see how people were affected by those events. However, given that they were elevated by the media, less high profile events may have provided a more diverse response in how people reacted. For example, there have been many feuds among celebrity influencers that have gotten people canceled, but not a lot of people know about it because it had less media coverage and hashtag relevance.
There is no way of knowing who will get canceled. Although cancel culture is a relatively new concept, it has become a cultural phenonenon. The media is filled with people who are trying to gain others' attention and it makes it hard to tell what's real and what's fake. As time moves forward, cancel culture will continue to divide society in many ways. The term is becoming a new norm to the world and it is important to understand the ins and outs of the concept. Various versions of stories will be seen and heard, making people create their own opinions. It is people's jobs to know how to keep their media content diverse in order to know all sides to debates.
Further research can do a deeper dive on this concept by narrowing in on specific events and people within the world of cancel culture. For instance, there are a lot of celebrities that recieved harsh cancelations within the #MeToo Movement while some others didn't get as hash of punishments. When someone is beloved in the public eye and then does something to tarnish that it could be hard for fans to immediately dismiss them. People are constantly forming different opinions causing it to be hard to tell who will be canceled and in what context.