Vivian Faustino - MRKT 140 Principles of Marketing

MRKT 140 Principles of Marketing

Instructor Information

Instructor's Name: Vivian Faustino-Pulliam, Faculty and Program Lead, Center for Entrepreneurship and Innovation

Email: vfaustino@ccsf.edu
CCSF Phone: (415) 452-5183
Office Hours: Thursdays, by appointment
Office Location: R304-E or via Zoom
I will respond to all course email within 48 hours Monday-Friday, exclusive of school holidays. Once the course begins, I prefer to get messages through the Canvas "Inbox".

Course information

This course is an overview of marketing principles and provides a survey of critical marketing concepts, language and tools. Product and brand management, pricing, integrated marketing communications, market research, and channel management frame the broad areas that lectures, class assignments, group activities and other learning methodology address taking into account the sustainability of both the firm, the environment and human capital. Marketing strategies are assessed against market demand, global competition and customer satisfaction and loyalty.

Adds/Drops, and Wait List:

If you decide to discontinue this course, it is your responsibility to officially drop it to avoid getting no refund (after 10% of course length), a W symbol (after 20%), or a grade (after 60%). Also, for several consecutive, unexplained absences, the instructor may drop a student.

For Wait List students, please refer to this FAQ for Waitlist Students for more information.

Important Dates

NOTE: Vivian is NOT teaching this course this semester.

Course Syllabus

Course Syllabus is provided on Canvas. For questions, please email vafustino@ccsf.edu

First Time to Take an Online Class?

For those who are taking their first online class, here are simple tips to help you succeed, "Succeeding in Online Classes".

Students with Disabilities

If you need classroom or testing accommodations because of a disability, or have emergency medical information to share with me, or need special arrangements in case the building needs to be evacuated, please make an appointment with me as soon as possible. My office hours are by appointment either on the Ocean Campus (9-4 p.m., Monday through Friday) or by Zoom video-conferencing.

Students seeking disability related accommodations are encouraged to also register with Disabled Students Programs and Services located in Room 323 of the Rosenberg Library (415) 452-5481. Please see the DSPS website (Links to an external site.)Links to an external site or

, Disabled Students Programs and Services for more information.

How to Access the Class Through Canvas?

Students will use the Canvas Learning Management system [for assignment instructions, submitting assignments, viewing classmates' work, sharing resources, and viewing grades]. Using your RAM ID, access this link to Canvas log-in and Canvas Support Hotline (844) 592-2198 available 24/7.

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