Do you have an idea that you would like to bring to the next level? Are you curious and open to new ways of thinking?

Learn the key concepts of design thinking in entrepreneurship and innovation. Apply design thinking process to products/services development, delighting customers and solving complex problems.

Inspired by Intuit's Design for Delight, this course is 100% project-based and will make use of various tools to apply the basic principles of design thinking to students' startup projects. In partnership with Intuit, students have an option to earn a badge and a certificate from Intuit for completing this course and Intuit's D4D's online asynchronous component.

Course Syllabus

COURSE DESCRIPTION

This course prepares students for collaborative forms of interaction and idea generation that allow for innovative solutions using the design thinking process, a major driver for strategic differentiation and competitive advantage among firms. This course explores and leverages on technology and radical innovation as forces behind the transformation of leading industries and their entrepreneurial value.

STUDENT LEARNING OUTCOMES

At the end of the course, the students are expected to:

1. Define key concepts of design thinking in entrepreneurial contexts.

2. Apply the design thinking process in new products/services development and management.

3. Analyze ways that design thinking revolutionizes or disrupts current business models.

REFERENCE MATERIALS

• Suggested Textbook: Design Thinking Playbook by Lewrick, Link and Leifer

• Handouts, articles and other web resources relevant to specific topics covered in class

GRADING AND EVALUATION

• Workshops and Virtual Field Trips Participation

• Virtual Class Participation and Online Discussions

• D4D Proof of Concept

• Reflection and Other Applications

Adds/Drops, and Wait List:

If you decide to discontinue this course, it is your responsibility to officially drop it to avoid getting no refund (after 10% of course length), a W symbol (after 20%), or a grade (after 60%). Also, for several consecutive, unexplained absences, the instructor may drop a student. For Wait List students, please refer to Registration Waitlist FAQ for more information.

The full course syllabus is provided on Canvas for registered students. This is a project-based course and will require attendance to workshops and other relevant events.

This course is part of the Certificate of Achievement in Entrepreneurship and Innovation program with various tracks:

1. Business

2. Broadcast and Entertainment Media

3. Hospitality

4. Journalism

5. Visual Media Design

STUDENTS WITH DISABILITIES

If you need classroom or testing accommodations because of a disability, or have emergency medical information to share with me, or need special arrangements in case the building needs to be evacuated, please make an appointment with me as soon as possible. My office hours are by appointment either on the Ocean Campus (9-4 p.m., Monday through Friday) or by Zoom video-conferencing.

Students seeking disability related accommodations are encouraged to also register with Disabled Students Programs and Services located in Room 323 of the Rosenberg Library (415) 452-5481. Please see the DSPS website (Links to an external site.)Links to an external site or Disabled Students Programs and Services for more information.