Click on the Full Description button for more information on each specific course.
Click on the Full Description button for more information on each specific course.
An overview of marketing principles: Product and brand management, pricing, integrated marketing communications, market research, and channel management. Marketing strategies are assessed against market demand, global competition and customer satisfaction and loyalty.
This course provides a practical and experiential approach to entrepreneurship. It is project-based, allowing students to have access to entrepreneurial network and learn the basic tools to bring their idea to market.