Instructor's Name: Vivian Faustino-Pulliam, Faculty and Program Lead, Center for Entrepreneurship and Innovation

• Email: vfaustino@ccsf.edu

• CCSF Phone: (415) 452-5183

• Office Hours: Online or by appointment

• Office Location: R304-E or via Zoom

• I will respond to all course email within 48 hours Monday-Friday, exclusive of school holidays. Once the course begins, I prefer to get messages through the Canvas "Inbox".

Course Information

This course provides a practical and experiential approach to entrepreneurship. This project-based method focuses on nurturing an entrepreneurial mindset and the practice of entrepreneurship. It equips students with tools to bring their idea from product concept to market launching. The course encourages entrepreneurial thinking beyond just learning the concepts of planning, funding, pitching, and marketing creative ideas, but it aims to empower students to create a new venture that has economic and social impact under conditions of extreme uncertainty.

The course integrates the value of empathy and reflection with open and disciplined inquiry into every facet of the entrepreneurial discourse.

Adds/Drops, and Wait List:

If you decide to discontinue this course, it is your responsibility to officially drop it to avoid getting no refund (after 10% of course length), a W symbol (after 20%), or a grade (after 60%). Also, for several consecutive, unexplained absences, the instructor may drop a student.

For Wait List students, please refer to Registration Waitlist FAQ for more information.

Important Dates

Entrepreneurship Workshop Series (Thursdays; 2:15 to 4:00 pm, Online)

Check out CEI's Eventbrite page for this semester's workshop offerings. For more information, email vfaustino@ccsf.edu

Course Syllabus

COURSE DESCRIPTION

This course provides a practical and experiential approach to entrepreneurship. This project-based method focuses on nurturing an entrepreneurial mindset and skill set, and equips students with tools to bring their idea from product concept to market launching. The course encourages entrepreneurial thinking beyond just learning the concepts of planning, funding, pitching, and marketing creative ideas, but it aims to empower students to create a new product or service under conditions of extreme uncertainty.

Lastly, the course integrates the value of human dignity and integrity, with open and disciplined inquiry into every facet of the entrepreneurial discourse.

STUDENT LEARNING OUTCOMES

At the end of the course, the students are expected to:

1. Design and build their chosen business and revenue models.

2. Plan entrepreneurial activities using Business Model Canvas (BMC) framework.

3. Identify and create opportunities for the 21st century marketplace.

4. Appraise the complexities and challenges of the entrepreneurial lifestyle and the importance of the entrepreneurial mindset.

5. Develop and pitch trailblazing and market-disrupting ideas.

6. Integrate the value of social responsibility, sustainability and ethical behavior in designing technology-driven products and services (i.e. AI). Move students to action in responding to relevant social and economic issues responsibly through the use of entrepreneurial strategies available to them.

REFERENCE MATERIALS

• Required Textbook: Neck, H. , Neck,C. and Murray, E.. 2018. 1^st ed. Entrepreneurship: The Practice and Mindset Interactive eBook. Los Angeles. Sage Publications.

• Suggested Reference: Rise, E. (2014). The Lean Startup. New York. Randomhouse

• Handouts, articles and other web resources relevant to specific topics covered in class

ASSIGNMENTS

1. Workshops and Virtual Field Trip

2. Participation in Online (synchronous or asynchronous) Discussions, Polls and other Class Activities

3. Final Project (Your Startup!) for Pitching

4. Reflections and Applications

5. Lessons from the Field (market testing and experimentation)