LEARN ABOUT BRAND

STARTER GUIDE

Lush Starter Guide

EN | FR

New to Lush? This guide will be your companion as you begin your Lush journey. This guide will give you a look inside who we are, our products, and our culture.

This is where your journey begins!

Lush Starter Guides are in now stock! Add them to your next shop order.

EN RS0662 | FR RS0662FL

BRAND CONCEPT

Brand Concept Cards July 2025 EN.pdf

Explore our Brand Concepts

Dive into the heart of our brand with our Concept Cards.

ENGLISH | FRENCH | SPANISH

These are bite-sized insights that bring our values to life. From Fresh and Handmade to 100% Vegetarian and beyond! Each card breaks down what these commitments mean to us and how they show up in everything we do.

ORIGINS & INFLUENCES

The History of Lush

In this course, you'll discover the roots of the Lush, as well as what milestones have made us the unique and innovative company you know today.

CORE VALUES

Fresh

ENGLISH | FRENCH | SPANISH

We believe in making effective products from fresh, organic* fruit and vegetables, the finest essential oils and safe synthetics.

Handmade

ENGLISH | FRENCH | SPANISH

We believe in happy people making happy soap.

Naked

ENGLISH | FRENCH | SPANISH

We believe packaging is rubbish.

Ethical Buying

ENGLISH | FRENCH | SPANISH

At Lush, we pride ourselves on our creativity, and this doesn’t stop with our products. Since the beginning, we have aimed to use the best, safest, and most beautiful ingredients.

Fighting Animal Testing

ENGLISH | FRENCH | SPANISH

We have been fighting against animal testing since before we opened our first shop, and the fight continues today.

100% Vegetarian

ENGLISH | FRENCH | SPANISH

Being a vegetarian company is important to us and we are proud of what we have been able to achieve.

EXPERT TALKS

Lush is filled with experts! We have experts in the business and wonderful partners who we've learned from.

The Expert Talk series happens on the last Wednesday of every month. This talk we had the privilege of speaking with Lush co-founder Helen Ambrosen.

Watch the whole playlist here!

ETHICAL CHARTER IN ACTION

Lush Ethical Charter in Action!

This program empowers every Lush employee to play a role in Leaving the World Lusher than We Found it. Guided by the Ethical Charter, we bring our causes, creativity, and diversity to work to create positive change through fun, mischief, and meaningful action.

Take action here!

EMPLOYEE BENEFIT TRUST

The Lush Employee Benefit Trust

In this course, you will learn what it means for Lush to be a partly employee-owned business.

ENGLISH | FRENCH | SPANISH
TAGALOG | VIETNAMESE

The Lush Ethical Charter

One of the principal aims of the Lush Employee Benefit Trust (the EBT) is to protect the core values that enable us to maintain our ethical standards. This led to the creation of the Lush Ethical Charter!

Read more about how we are protecting our ethics here!

SUSTAINABILITY

Sustainability at Lush

ENGLISH
*Additional languages coming soon*

Our ambition to leave the world Lusher than we found it encompasses the living Earth, People, and Animals.

We've summarized our collective efforts into five broad actions that all our colleagues, suppliers and customers can be part of, called the Climate & Nature plan. Read more about it here and explore four of the pillars below.

Protect Forests, Protect Wildlife

ENGLISH

*Additional languages coming soon*

Renewable Energy Everywhere

ENGLISH

*Additional languages coming soon*

Make Our Materials Regenerative & Circular

ENGLISH

*Additional languages coming soon*

Radically Reduce Transportation Emissions

ENGLISH

*Additional languages coming soon*

DIVERSITY, EQUITY, INCLUSION & BELONGING

Inclusion, Equity and Diversity at Lush

ENGLISH | FRENCH | SPANISH

In this course, you will what inclusion, equity and diversity is and what it looks like here at Lush.

Personal and Societal Barriers

ENGLISH | FRENCH | SPANISH

This course focuses on understanding personal and societal barriers when creating a culture of inclusion, equity and diversity.

Creating a Culture of Inclusion, Equity and Diversity

ENGLISH | FRENCH | SPANISH

This course focuses on practicing actions to create a culture of inclusion, equity and diversity both at home and at work.

Dismantling Systemic Racism at Lush and the Greater World

ENGLISH | FRENCH | SPANISH

In this course, you’re going to continue what you’ve learned in the Creating a Culture of Inclusion, Equity and Diversity where you learned how to be an ally, how to check your privilege and how to practice cultural humility.

Roots of Racism

ENGLISH | FRENCH | SPANISH

In this course, you will how the social construct of race was created by White Europeans so they can take power over People of Colour.

Systemic Racism, Prejudice and Discrimination

ENGLISH | FRENCH | SPANISH

In this course, you will learned the difference between racism, prejudice and discrimination.

Challenging Ableism

ENGLISH

*Additional languages coming soon*

In this course, you will learn how to become an ally with the disabled, neurodivergent, and chronically ill communities.

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