COMPETITIVE EVENTS
COMPETITIVE EVENTS
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Principles of Marketing
Principles of Marketing
Description: The business situation will use language associated with careers in Marketing Communications, Marketing Management, Marketing Research, Merchandising and Professional Selling.
Apparel and Accessories Marketing Series
Apparel and Accessories Marketing Series
Description: Students will be challenged with marketing items from the apparel and accessories industries.
Automotive Services Marketing Series
Automotive Services Marketing Series
Description: Students will be challenged to perform marketing and management functions and tasks related to auto dealers, service stations and related businesses or auto parts stores.
Business Services Marketing Series
Business Services Marketing Series
Description: Students will be challenged to perform marketing functions and tasks involved in providing services to businesses on a fee or contract basis or providing services to consumers.
Buying and Merchandising Operations Research
Buying and Merchandising Operations Research
Description: Getting the product into the hands of the customer through forecasting, planning, buying, displaying, selling and providing customer service. Examples may include any retail or wholesale business that provides consumer goods: specialty stores, department stores, shopping malls, grocery stores, convenience stores, pharmacies, discount stores, farmers markets and car dealerships.
Statement of Assurances & Integrity
Buying and Merchandising Team Decision Making
Buying and Merchandising Team Decision Making
Description: Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.
Food Marketing Series
Food Marketing Series
Description: Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms resulting in the sale of food.
Integrated Marketing Campaign - Event
Integrated Marketing Campaign - Event
Description: Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. Examples include concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc.
Statement of Assurances & Integrity
Integrated Marketing Campaign-Product
Integrated Marketing Campaign-Product
Description: Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include apparel and accessories, retail products, etc.
Statement of Assurances & Integrity
Integrated Marketing Campaign-Service
Integrated Marketing Campaign-Service
Description: Integrated Marketing Campaign—Service includes a campaign that is related to any service or intangible product. Examples may include pet services, golf lessons, health care services, salons, restaurants, amusement parks, etc.
Statement of Assurances & Integrity
Marketing Communications Series
Marketing Communications Series
Description: Students will be challenged to perform marketing communications and functions and tasks that inform, persuade, or remind a target market of ideas experiences, goods or services.
Marketing Management Team Decision Making
Marketing Management Team Decision Making
Description: Marketing management includes marketing and management functions and tasks that can be applied broadly in a non-retail marketing environment.
Professional Selling
Professional Selling
Description: For 2020-2021, you will assume the role of a sales representative of a virtual tour software company. The director of admissions for a local college has scheduled a meeting with you because he/she has a desire to utilize virtual tours as a recruitment tool for incoming freshmen. He/she wants to learn how your company’s products and services can be beneficial to his/her college and how your company can stand out amongst the rest.
Retail Merchandising Series
Retail Merchandising Series
Description: Students will be challenged to perform marketing and management functions and tasks that can be applied in any retail establishment.
Sports and Entertainment Marketing Operations Research
Sports and Entertainment Marketing Operations Research
Description: Providing products, services or experiences relating to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes or products and services related to hobbies, leisure or cultural events. Examples may include: sports team, movie theatres, waterparks, music venues, concerts, festivals, amateur practice facilities, tournaments, summer camps, outdoor adventure companies and craft/music classes.
Statement of Assurances & Integrity
Sports and Entertainment Marketing Series
Sports and Entertainment Marketing Series
Description: Students will be challenged to perform marketing and management functions and tasks related to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
Sports and Entertainment Marketing Team Decision Making
Sports and Entertainment Marketing Team Decision Making
Description: Sports and entertainment marketing includes marketing functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
Virtual Business Challenge - Fashion
Virtual Business Challenge - Fashion
In the VBC Fashion track, participants will scour runway and street blogs for emerging and viral fashion trends; manage marketing, business and fashion-specific concepts such as design, buying, pricing and markdowns, social media promotion, window display and merchandising within their own fashion design business; and interpret actions, charts and reports, such as the Income Statement and the “Instatrend” report in order to make strategic marketing decisions for their fashion business to optimize profitability.
Virtual Business Challenge - Retail
Virtual Business Challenge - Retail
In the VBC Retailing track, participants will manage specific marketing concepts such as pricing, purchasing and promotion within a convenience store. Participants will interpret actions, charts and graphs in order to make strategic marketing decisions for their store to optimize profitability.
Virtual Business Challenge - Sports
Virtual Business Challenge - Sports
In the VBC Sports track, participants will manage specific marketing concepts such as ticket pricing, media planning and sponsorships within a football franchise. Participants will interpret actions, charts and graphs in order to make strategic marketing decisions for their franchise to optimize profitability.
Performance Indicators Explained
Performance Indicators Explained
Additional Resources
Additional Resources
Marketing Exams
Marketing Exams
Make sure to check that the test corresponds to your event. All of these practice exams are for the entire Marketing Cluster.
DECA Marketing Quizlets
DECA Marketing Quizlets
Marketing Sample Roleplays
Marketing Sample Roleplays
Roleplay Practice Resources
Roleplay Practice Resources
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