Description: Principles of Hospitality and Tourism introduces students to an industry that encompasses lodging, travel and tourism, recreation, amusements, attractions, and food/beverage operations

Guidelines

Performance Indicators

Sample Exam

Sample Event

Description: Hospitality services include marketing and management functions and tasks that can be applied in hotels, motels, lodging services, related convention services, and related food and beverage services.

Guidelines

Performance Indicators

Sample Exam

Sample Event

Description: Travel and tourism includes marketing and management functions and tasks that can be applied in enterprises engaged in passenger transportation, travel service, attracting and serving the traveling public, arranging tours or acting as independent ticket agencies, and other services incidental to the travel or tourism industry.

Guidelines

Performance Indicators

Sample Exam

Sample Event

Description: Students will be challenged to perform marketing and management functions and tasks in hotels, motels, lodging services, convention services, and food and beverage services.

Guidelines

Performance Indicators

Sample Exam

Sample Event

Description: Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the quick-serve restaurant industry.

Guidelines

Performance Indicators

Sample Exam

Sample Event

Description: Students will be challenged to perform marketing and management functions and tasks in a full-service restaurant or a food-service business.

Guidelines

Performance Indicators

Sample Exam

Sample Event

Description: Students will be challenged to perform marketing and management functions and tasks related to auto dealers, service stations and related businesses or auto parts stores.

Guidelines

Sample Event

Penalty Point Checklist

Statement of Assurances and Integrity

Description: For 2020-2021, you will assume the role of a sales representative of a hospitality and tourism marketing agency. The director of sales and marketing of a recently re-opened 595 luxury guestroom resort is interested in your digital marketing services to promote the features of the resort to drive online bookings. The resort features an infinity pool, water park, golf course, spa, six food and beverage outlets including two exquisite restaurants, movie theatre and 100,000 square feet of meeting space. You have a meeting scheduled with the director of sales and marketing to present your company’s hospitality-specific products and services and price points.

Guidelines

Performance Indicators

Sample Exam

Description: In the VBC Hotel Management track, participants will manage various aspects of a hotel such as determining room rates, making bids on group sales and setting front desk and housekeeping staffing schedules. Participants will monitor their competitors, analyze various reports and financial information as well as keep a close watch on ratings and social media feedback.

Guidelines

Register

Description: In the VBC Restaurant track, participants will manage specific marketing and business concepts such as market research, menu design and pricing, advertising strategies and purchasing within a restaurant. Participants will interpret actions, reports and financial information in order to make strategic marketing decisions for their restaurant to optimize profitability.

Guidelines

Register