This preview from your weekly readings is designed to give you an overview of the material we will cover this week. Please be sure to completely read each assigned chapter since the material will be needed to answer the quizzes and to complete other graded work such as discussions and assignments.
For this week, please read:
Identify and define the components of the transmission model of communication.
Identify and define the components of the interaction model of communication.
Identify and define the components of the transaction model of communication.
Compare and contrast the three models of communication.
Use the transaction model of communication to analyze a recent communication encounter.
Communication is a complex process, and it is difficult to determine where or with whom a communication encounter starts and ends. Models of communication simplify the process by providing a visual representation of the various aspects of a communication encounter. Some models explain communication in more detail than others, but even the most complex model still doesn’t recreate what we experience in even a moment of a communication encounter. Models still serve a valuable purpose for students of communication because they allow us to see specific concepts and steps within the process of communication, define communication, and apply communication concepts. When you become aware of how communication functions, you can think more deliberately through your communication encounters, which can help you better prepare for future communication and learn from your previous communication. The three models of communication we will discuss are the transmission, interaction, and transaction models.
Define perception.
Discuss how salience influences the selection of perceptual information.
Explain the ways in which we organize perceptual information.
Discuss the role of schemata in the interpretation of perceptual information.
Perception is the process of selecting, organizing, and interpreting information. This process, which is shown in Figure 2.1 “The Perception Process”, includes the perception of select stimuli that pass through our perceptual filters, are organized into our existing structures and patterns, and are then interpreted based on previous experiences. Although perception is a largely cognitive and psychological process, how we perceive the people and objects around us affects our communication. We respond differently to an object or person that we perceive favorably than we do to something we find unfavorable. But how do we filter through the mass amounts of incoming information, organize it, and make meaning from what makes it through our perceptual filters and into our social realities?