Embedded Files
This preview from your weekly readings is designed to give you an overview of the material we will cover this week. Please be sure to completely read each assigned chapter since the material will be needed to answer the quizzes and to complete other graded work such as discussions and assignments.
For this week, please read:
Chapter 11.2 Persuasive Speaking
Chapter 11.2 Persuasive Speaking
Chapter Learning Objectives
Chapter Learning Objectives
Explain how claims, evidence, and warrants function to create an argument.
Identify strategies for choosing a persuasive speech topic.
Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
Distinguish among propositions of fact, value, and policy.
Choose an organizational pattern that is fitting for a persuasive speech topic.
We produce and receive persuasive messages daily, but we don’t often stop to think about how we make the arguments we do or the quality of the arguments that we receive. In this section, we’ll learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message.
Chapter 11.3 Persuasive Reasoning and Fallacies
Chapter 11.3 Persuasive Reasoning and Fallacies
Chapter Learning Objectives
Chapter Learning Objectives
Define inductive, deductive, and causal reasoning.
Evaluate the quality of inductive, deductive, and causal reasoning.
Identify common fallacies of reasoning.
Persuasive speakers should be concerned with what strengthens and weakens an argument. Earlier we discussed the process of building an argument with claims and evidence and how warrants are the underlying justifications that connect the two. We also discussed the importance of evaluating the strength of a warrant, because strong warrants are usually more persuasive. Knowing different types of reasoning can help you put claims and evidence together in persuasive ways and help you evaluate the quality of arguments that you encounter. Further, being able to identify common fallacies of reasoning can help you be a more critical consumer of persuasive messages.
Chapter 11.4 Persuasive Strategies
Chapter 11.4 Persuasive Strategies
Chapter Learning Objectives
Chapter Learning Objectives
Identify common persuasive strategies.
Explain how speakers develop ethos.
Explain how speakers appeal to logos and pathos.
Explain how cognitive dissonance works as a persuasive strategy.
Explain the relationship between motivation and appeals to needs as persuasive strategies.
Do you think you are easily persuaded? If you are like most people, you aren’t swayed easily to change your mind about something. Persuasion is difficult because changing views often makes people feel like they were either not informed or ill informed, which also means they have to admit they were wrong about something. We will learn about nine persuasive strategies that you can use to more effectively influence audience members’ beliefs, attitudes, and values. They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs.
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