James teaches that sales is an act of leadership. A salesperson leads the customer from not having their needs met to a position where they do have their needs met. A leadership approach to sales communication is far better than a convincing, overcoming style of communication often used by salespeople.

In a market where trust is lower than ever, salespeople can’t just rely on “telling” the prospect how good their product or service is. A new set of skills is required. Skills that enable the salesperson to open upon communication with the prospect, build trust and lead the prospect forward to a solution. This is very far removed from the traditional paradigm of selling.

This leadership paradigm can be applied to all stages of the sales process from prospecting to sales meetings to securing commitment to account development.


“I learned more in 4 training modules than in previous years of seminars.”

“After 30 years of sales, I still found new ways of selling and applying lessons learned.” 

Sales Team

Franklyn Blinds and Awnings



James teaches that sales is an act of leadership. A salesperson leads the customer from not having their needs met to a position where they do have their needs met. A leadership approach to sales communication is far better than a convincing, overcoming style of communication often used by salespeople.

In a market where trust is lower than ever, salespeople can’t just rely on “telling” the prospect how good their product or service is. A new set of skills is required. Skills that enable the salesperson to open upon communication with the prospect, build trust and lead the prospect forward to a solution. This is very far removed from the traditional paradigm of selling.

This leadership paradigm can be applied to all stages of the sales process from prospecting to sales meetings to securing commitment to account development.

With many years of field sales experience behind him, James is used to making it happen in sales! He has a solid command of all aspects of the sales process.  A shortlist of topics include:



Sales Training Articles

by James McNamara


Our Other Services

LEADERSHIP TRAINING

BUSINESS COACHING

SALES TRAINING

COMMUNICATION TRAINING

WEBINARS

PLANNING FACILITATION

Sales Training - 4 Ways to Grow
Sales Training - Appointment Setting
Sales Training - Leading Client Sales Meetings