Why Forecasting Matters
Why Forecasting Matters
Forecasting is a financial planning technique that uses existing data, predictive estimates, and historical data to make informed decisions that determine the direction of future trends (in-text citation). Forecasting includes year-to-date (YTD) actual data that is layered into a forecasting model as it occurs, allowing future months to adjust based on changing revenue and expense, producing "expected data" as the result. This financial reflection enables university administrators to project new demand trends and thereby can assist with managing budgets and resources.
Hence strategic financial forecasting is a core component of any successful research university's financial planning process that's done continuously throughout a fiscal year to stay informed of changing conditions. It also helps finance administrators to identify unexpected issues, allowing them to take corrective action when needed (in-text citation). It's foremost a tool used to complete an institution's operational analysis; not a replacement for actual operational conditions occurring at the unit of analysis level in question (e.g., student enrollment, research activity, and faculty productivity). Thereby, forecasting seasonal demands is an activity that requires econometrics, regression, and trend statistical analytics software, and this will not be demonstrated in this course. Rather, an aerial perspective of the key elements needed to create a forecasting starting point for VNUs is the knowledge provided.
Exploring Forecasting Best Practices
For an accurate forecasting model to occur, university administrators cannot reply on broad current-year trend variables such as personnel costs, student aid expense, and student and grant revenue at the universitywide level to predict year-end results. Again, university administrators should run an analysis of the actual operating conditions to ensure all variables are captured since each unit of analysis (i.e., school level) has different key drivers. Adopting best practices for forecasting will evolve as the process is repeated and refined to best suit the university's needs (in-text citation). Below are four best general practices to consider when getting started!
Review the identified key drivers for your operational conditions
Be Realistic
Collaboration
Level of Detail
Technology
Other proactive tips!
As your university grows, so do demands on various suppliers, which may exceed the capacity of the supply system in place. Always be on the lookout for emerging evidence of supplier overload & supplier power behavior. Give thought to managing suppliers in accordance w/ your own demands by assisting them as necessary so they can continue to support you and the university's objectives.
Seeding is the process of creating a starting point from which to view forecasting data by transferring it into a baseline data set for estimating a new forecast. University administrators can then go into making the most relevant forecast adjustment from this most accurate commencement point. For example, a university can select to create pre-seeded ("pre-populated") budget data for a certain time period to calculate the forecast for the full year at the start of the year, then recalculate that forecast data based on newly forecasted fixed rates. As mentioned earlier though, seeding should not replace a thorough operational analysis at the unit level, and instead is a tactic used in conjunction.
Budgeting occurs at the start of the fiscal year to provide a financial plan for revenue and expenses for the following academic calendar fiscal year. However, more than planning once a year is needed to keep pace with changing conditions that occur after the preparation of the budget. Forecasting is done with actual results and trends to receive a more accurate prediction of year-end results. Without it, universities would risk making decisions that do not align current fiscal realities with strategic goals (in-text citation). Each technique serves a different purpose, and when combined, finance administrators achieve a more holistic approach to financial planning that leads to better timely decision-making.
Thereby, for a research university, a comprehensive strategic financial plan manages the planning, budgeting, and forecasting processes in the best manner possible to reach positive long-term effects.
Source: Leo Sadovy
A different perspective from business expert Paul Saffo— "it's possible to be effective when you're not accurate... effective forecasting is understanding the full uncertainty that lies ahead."
We have already established that there are different kinds of forecasting and times when they should be used. Below is an introductory example of forecasting in Tableau, another business analytic tool that allows an interactive analyses.
From Static Budgeting to Dynamic Forecasting, Rutgers University Budget Office
SAS Budgeting Analytics 101- Budgeting, Planning, and Forecasting