In Section 2, we will develop an understanding of revenue management— why it's important, what it entails, and how its related strategies can support university finance administrators in driving revenue upward when utilized correctly. We will cover a broad picture of U.S. Higher Education trends, opportunities, and challenges to provide Vietnam National Universities with knowledge of demand forecasting to price strategies, along with how to optimize inventory that can stimulate greater demand from different customers. We conclude this section by exploring a range of alternative revenue generation strategies that universities can use to create additional income while selling the same products and services as before.

Key concepts include:

• Best practices in revenue management 

• Benefits of segmentation

• Demand forecasting 

• Main pricing strategies in higher education

• Alternative approaches to revenue generation 

• Learn the fundamentals of revenue management practices needed for universities to yield the right product prices

• Identify methods on how to conduct a market segmentation analysis

• Identify methods on how to forecast using historical data

• Communicate and interpret common pricing strategies

• Show skills in desiginng revenue generating opportunities and knowledge in dynamic re-evaluation through the process of strategy creation

• Revenue Management Terminology Sheet  

• What is Revenue?

• What is Operations Management?

• What is Revenue Generation?

• The Revenue and Collection Cycle

• What are Financial Controls?

• Competition and Markets in Higher Education: a 'glonacal' analysis

• Hearn, J.C., “Diversifying Campus Revenue Streams: Opportunities and Risks.” (2013)  

• Importance of Revenue Recognition for Multiple Element Arrangements