Alternative Revenue Generation Strategies
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Revenue generation is the process of how businesses find ways to drive income and increase profitability.
Financial stability is a requirement for a research university’s degree of autonomy to finance its long-term goals. Research universities must achieve a harmonious balance between how they will distribute private and public resources fairly throughout their various schools while imparting ethical values. Thus, VNUs should secure additional revenue streams that work with their business model while also being wary of how any cost-saving or revenue-generation measure affects its students, faculty, and staff.
Podcast
Podcast
Student Reflection Questions
Did the host mention a service evaluation strategy? If so, how can that become an alternative revenue generation strategy?
Did the host mention a client evaluation strategy? If so, how can that become an alternative revenue generation strategy?
Why is categorizing important?
Student Reflection Questions
What labor market trends did the university leaders say to identify real growth opportunities? What does this mean for Vietnam's labor market context?
What are some other growth strategies for VNU's financial landscape?
Corporate contracts & corporate partnership
Lease opportunities
Tax credits
Host Public / Private entertainment events
Philanthropy (e.g., donations, endowments, & gifts)
References
References
Steele, Kirstin et al., "Higher earning— for-profit institutions as a revenue stream for non-profit institutions" (2012)
"Alternative Revenue Generation Practices for Law Schools" by Hanover Research 2013
Harvard Business Publishing Education
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