Public Relations Plan

National media is an effective idea for media exposure in health care. An example of this is if a health care organization offering material care services could pitch a story about how their clinic helped a local mother through a high-risk pregnancy, especially if that story connects to a broader health equity issue. Human interest stories create emotional connections, which can cause increase public awareness and trust in service. According to Berkowitz (2022), public relations is a powerful towel to build credibility by gaining media attention through meaningful non-paid messages. These stories often appeal to journalists looking to report on community impact, making them more likely to be picked up by news outlets to spread the information. When there is mass media, it leads to increased attention to the public. Moreover, these features can help with position the organization as a compassionate and essential health provider in the community, which supports both reputation management and service engagement.

Hosting free health workshops or informational classes can be an impactful strategy, such as prenatal care seminars. Events like this can provide valuable education and offer an opportunity for the public and media to engage directly with the organization in a positive setting. This form of outreach reflects Berkowitz’s (2022) emphasis on community-centered public relations, which helps reinforce the organization’s mission while building trust and visibility. Offering these workshops publicly helps address health disparities while also inviting coverage from local media, which can amplify the organization’s efforts and attract potential patients who value accessible, community-based care. Workshops or informational classed enhance the brand image and individuals can ensure that their message is conveyed accurately and positively. 

              By focusing on storytelling and community engagement through events, these two strategies align with effective PR principles: building relationships, promoting trust, and sharing impactful narratives. These approaches generate organic media exposure without relying on advertising, creating a more authentic and lasting impression with the public.