Background
Background
Embedded Files
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
Mission Statement
Mission Statement
"Empowering students to take charge of their wellbeing through personalized coaching."
"Empowering students to take charge of their wellbeing through personalized coaching."
Situational Analysis
Situational Analysis
To indentify what makes your health care product or service unique, a situtational analysis has been conducted. The situational analysis portion of this project will focus on the internal and external environment in which the marketing plan is to be implemented.
The situational analysis will include three specific areas:
SWOT, a four-cell chart containing internal and external factors of the chosen healthcare organization
Environmental forces, research into university health centers, health services, or programming for university students.
Competitive analysis, an analysis of weaknesses and strengths of the competitors to the selected organization
SWOT
Here you'll find a four-cell chart containing internal and external factors related to the selected health care organization.
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