From this research, I learned that awareness does not always translate into participation. Although many students know the program exists, they are not fully informed about what it offers or how it can benefit them. The survey highlighted that students are interested in wellness support but often overlook or forget about available resources due to limited visibility and marketing. This feedback indicates a gap between initial awareness and sustained engagement. 

              The results of this survey will directly inform marketing strategy for the Health and Wellness Promotion program. To improve visibility and utilization, messaging should focus on clearly communicating the benefits of the program in ways that resonate with student priorities such as managing stress, improving mental health, or accessing free wellness resources. Specific marketing tactics could include increased social media promotion, more visually engaging posters in high-traffic campus areas, and short in-class announcements about the student organizations. Since many students first encountered the program in their First Year Seminar, there is also an opportunity to build on that foundation by integrating follow-up touchpoints throughout the academic year. 

              In conclusion, this survey emphasized the need for more consistent and targeted communication about the Health and Wellness Promotion program. With clearer messaging and a more strategic presence across campus channels, we can improve student engagement and ensure that these valuable resources are fully utilized.