Jaquelyn Tecua - Marketing Portfolio

“The marketing plan is to company success as a road map is to car travel. It is the key from strategy to tactics. It can act as a tracking mechanism, it can determine the budget, and it can be a scale against which the company measures marketing effectiveness. It is an internal communications tool that everyone consults to know where the business is going and how it plans to get there.”

Kevin J. Clancy and Peter C. Krieg (2000), Counterintuitive Marketing

Objectives + Tactics

Objectives are how we will measure the success of the marketing plan once it is implemented. Strategies address how objectives are to be achieved. Tactics are the specific actions, details, and activities that must occur for the strategy and the objective to be met.

Objectives + Tactics

Public Relations

Using the media can be an effective way to reach a target market and achieve high-impact objectives. PR plans include media exposure and specific strategies. Check out how this project is proposing a PR plan for the proposed healthcare marketing plan.

Public Relations

Social Media

No marketing plan is complete with a social media plan. In this section, two social media platforms are integrated into the proposed plan to engage students in the selected healthcare product/service via online interaction.

Social Media

Budget

Marketing is not free. Every effective plan has a cost. This portion of the marketing project explores the monetary cost of each proposed tactic, public relations, and social media plan. Note that these are estimates.

Budget

Evaluation

The marketing planning process is circular, ending with an evaluation phase that informs future marketing plans. This semester-long marketing project concludes with an essay that includes how the proposal's success should be evaluated.

Evaluation

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