Objectives + Strategies + Tactics
Objectives + Strategies + Tactics
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The purpose of my health marketing program is to increase medical healthcare access to the students of IU Indianapolis, specifically the female freshman undergraduate students. The product being marketed is aimed at maintaining student health and wellness at affordable costs, in close proximity as they navigate through college. In relation to the goals of this program, marketing goals aim at increasing brand awareness, patient satisfaction, and increasing initial patient acquisition.
Objectives
Objectives
Objectives are how we measure the success of the marketing plan once it is implemented
Objective 1:
Objective 1:
Increase brand awareness among the target market over the next six months by 15%.
Objective 2:
Objective 2:
Increase patient satisfaction over the next six months by 10%
Objective 3:
Objective 3:
Increase patient acquisition over the next six months 15%
Strategies
Strategies
Strategies address how objectives are to be achieve
Strategy 1:
Strategy 1:
Engage with the target audience through collaboration and media sources
Strategy 2:
Strategy 2:
Assess patient experiences to cultivate a personalized plan of care and administration improvement
Strategy 3:
Strategy 3:
Increasing brand awareness and positive patient interactions within the target market
Tactics
Tactics
Tactics are the specific actions, details, and activities for the strategy to succeed and objective to be met
Tactics 1 & 2:
Tactics 1 & 2:
Market brand via digital media (ex. Instagram, X, TikTok, email, etc.)
Collaborate with other university agencies to increase marketing outreach
Tactics 1 & 2:
Tactics 1 & 2:
Distribution of review surveys/assessments after patient appointments
Personalize patient care to health needs
Tactics 1 & 2:
Tactics 1 & 2:
Host workshops and wellness events to promote market interaction
Establish a positive, strong reputation within the community
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