In regard to the services provided and location, a competitor of this organization is Eskenazi Health, located west of campus near Riley Hospital, within walking distance of the campus center. Eskenazi Health, known as a safety net hospital, is widely supported by funding donations and is well known for its community participation. Eskenazi provides all the medical services provided by the Indiana University-Indianapolis Campus Health (Campus Health) as well as more services such as nutritional counseling, podiatry, dental, optometry, prenatal care, substance abuse treatment, and telehealth services at certain locations. This facility accepts multiple insurances (a large acceptor of Medicaid/Medicare coverage) and can provide patients with a good faith estimate before proceeding with care if they are concerned with the cost of their services. Additionally, to these services, Eskenazi also provides social work services to assist individuals with accessing various assistive services such as the Supplemental Nutrition Assistance Program (SNAP).

         There is a chance that students may be more aware of Eskenazi as a service provider than they are of campus health, leading to more student footwork. Additionally, students may be more prone to seek care at this facility due to its hours and its location being on a major hospital campus if they feel this will correlate with better care services. Despite the strengths of Eskenazi, the cost of care and payment options can weaken student footwork just as much as cost can with campus health, if not more. A major differentiator between students choosing to seek care from Eskenazi or campus health is linked to the insurance networks and cost of care. A key to strong competition with this organization is based with strong marketing tactics and a low CPI. Free and low-priced services can be the decision maker between the two.