LGC1 - Pathfinder media

The challenge: To establish, manage and promote an innovative news/media service that provides balanced, relevant content for a defined target market within the school community.

Part 1 (days 1-3) - initial market analysis - identify your audience and know how to engage them

Part 2 (days 3-9) - pressroom and marketing - research & produce compelling journalism, and market it to your audience

Part 3 (day 10) - evaluate success and learning