Pop-up Museum

How can museums attract wider audiences? How can we encourage people to take an interest in art? Viktoria, Filippo, Lorenzo, Andrea and Matilde carried out a social experiment by taking the museum to the people with a Medusa pop-up experience around the town of Pesaro. Feedback exceeded expectations, our team spoke to a variety of different audiences: from school children to foreign citizens, from people who knew all about this mythological creature and the artist who created it, to people who knew nothing and decided to go and pay a visit straight away. 

ART is an incredible way of creating meaningful interaction in the local communities and we highly recommend creating cultural events in unexpected settings involving people who would not normally take interest in this kind of activities!