Strategic PR and Business Development

STRATEGIC PR

BUSINESS DEVELOPMENT

Strategic Public Relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders.

International Business Development Group works with your company to create a Strategic communication process that builds mutually beneficial relationships between your organization and its various publics.

We always start with:

• What is it now?

• What do you want it to be?

• How do you plan to get it there?

• What are the obstacles?

• What resources are needed?

• What is the expected ROI?

By applying non-traditional strategies and traditional techniques, we support your objectives,

Gaining exposure and support for an underlying ideas, and communicate the CORE CONCEPTS AND VALUES of your company.

Government PR helps to set up a correct attitude towards the political perspectives held by the company.

• Advocacy

• Influencer Marketing

• Crisis Communications

• Content Marketing

• Media Relations

• Strategy and Planning

• Digital Marketing

• Speaking engagements

• Articles

• Chamber of Commerce Boards and Advisors

• Place-making

• Neighborhood Value Creation

Relationships

We help establish and maintain relationships with an organization's target audience, the media, relevant trade media, and other opinion leaders

Media. Speeches, Social Media Content, Managing reputation

We help to prepare a company for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management.

The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.

Many Types of PR Impact Growth and Profit

Many types, for example the product public relations, financial public relations, corporate public relations, employee public relations and government public relations.

• Product PR is managing the release of new products into the market.

• Financial PR is to build up a relation to shareholders and customers.

• Corporate PR helps communicate the core conception of the companies for customers. 

• Employee PR focus on the employments and HR. 

• Government PR is to help set up a correct attitude towards the political perspectives held by the company.