Unit 1 Customer Experience

Why is customer service so important? What happens if a customer doesn’t experience good customer service? What do customers want when they visit an attraction or use transport? Why do customers choose one tour operator rather than another? Why do customers show loyalty to a certain travel agency or chain? Why do customers stop using an organisation? These are all important questions to tourism organisations. By finding answers to these we can learn what customers see as a good or bad experience and help tourism organisations to assess and improve their performance. 

Unit 2 The Business of Tourism

How important is tourism to the UK? How do tourism organisations achieve success? How do travel agencies survive in business when so many customers shop online? How can some airlines offer fares that are so cheap and others are so expensive? How do tourism organisations help to protect the environment? 

Unit 3 Developing UK Tourist Destinations

Why are some tourist destinations more popular than others? Do business tourists look for something different from a destination than a leisure tourist? Are all beaches appealing? If a destination doesn’t have a railway station, can it still be popular? How important is accommodation to the appeal of a destination? Can an attraction bring new tourists to a destination?

The WJEC Level 1/2 Vocational Award in Tourism is assessed using a combination of internal and external assessment.

The following units are internally assessed;

Unit 1: Customer Experience

Unit 3: Developing UK Tourist Destinations

Unit 2: The Business of Tourism will be externally assessed (75 minute examination)

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