We live in a cultural space characterized by thoughtless consumption of resources and a "use and discard" mentality. With the project, we seek solutions for better resource utilization and aim to change the consumption habits of young people.
We focus on the fashion industry because the fashion and textile industry consumes a lot of resources and has a significant environmental impact.
We seek solutions on how to preserve the value of raw materials for as long as possible. Therefore, we look towards a circular economy model where resources are kept in constant circulation, and waste generation is minimized.
Through the project, we aim to change the mindset of young people, promote equality, inclusion, and diversity in society, and value people's creativity.
We save money and the planet, reduce our carbon footprint, and decrease waste by keeping resources in circulation, reusing, and renovating.