Styling & Selling Tips for Spring 2020
Styling & Selling Tips for Spring 2020
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2 Steps In Building The Look:
1. Build her wardrobe starting with 2 Knit Tops, 1 Blouse, 1 Jacket, 1 Dress, 1 Skort, 1 Capri
2. Add the fundamental EDV pieces as easy staples to complete her wardrobe
**Due to generous sizing, suggest a size down for the perfect fit
What Differentiates Our Product:
• Great wash & wear and 100% Cotton or Cotton blend fabrications
• EDV Program: Printed & Solid T-Shirts, Tanks, Dresses, ¾ Sleeve Cozy Cardigan & Draw String Knit Pant
Who Is Our Customer?
• Age Demographic: 50+
• Mature Classic/Traditional customer
• Value conscious and looking for quality basics in traditional styles and fits
• Seeks out relaxed sportswear styles that are “athleisure” inspired; essential wardrobe basics that reflect her casual lifestyle
Must-Know Fact About Karen Scott
• Classic separates at an opening price point
• 100% Cotton or Cotton blend fabrications
• Great wash and wear fabrications
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