ZUVI SELLING APPROACH

Identify what potential customer is interested in or what issues they are facing with their hair

1. Issues with hair damage or thinner hair

2. People aware of the damage cause by high temperatures

3. People with sensitive scalps

4. Wants more beautiful and shinier hair

5. People who’d like longer color retention

6. People looking for a more eco—friendly/environmentally conscious

7. People looking for the latest technology & innovation (Patented Light Care technology)

8. Looking for a light weight hair dryer

Raise the point of top Zuvi Halo features and benefits (lower temp, healthier hair)

1. Where needed can raise lower energy consumption as well