FALL 2020 FLOOR SET:


This directive will help assist your store on placement for EILEEN FISHER’s newest delivery. Please refer to this directive when placing product on your floor. The following are included in this directive:

  • Mannequin Looks

  • Merchandised racks with style numbers

  • Table Displays

While the product featured in this directive may not exactly match your store’s assortment, it should serve as a good reference point for how the colors, fabrics, and shapes work together within each delivery.


Callouts:


  • When displaying items, please be sure the tags are tucked, pants are clipped to the end of the hanger, and any styles folded down are neat to create a clean presentation.

  • Use 2-3 of the same scarves in racks to highlight accessories for the customer.

  • Please ensure all full-price System styles are displayed together in a designated System area with supporting signage.

  • Please only feature EILEEN FISHER shoes and handbags on your table presentations. If your store does not carry EILEEN FISHER shoes and handbags, you may disregard these styles.

  • If your mannequins require shoes, EILEEN FISHER shoes are preferred. If your store does not carry EILEEN FISHER shoes, please substitute with a similar style.