•We offer exclusive Fragrance Fountain Events to enhance the client experience
•Please reach out to Valerie Neill (Valerie.neill@cartier.com) for details regarding to the organization
•Here are some general selling tips :
•Very exclusive distribution
•Iconic value of the Cartier Maison
•In-house perfumer guarantying a timeless signature for all scents
•Selling tips for LA PANTHERE :
•Appealing to passionate and elegant women
•Award-winning bottle, with the head of the panther sculpted inside
•Line with the widest range of ancillaries
•Selling tips for PASHA :
•Appealing to charismatic urban & modern men
•Perfect for a daily use
•Suggest the Sport Edition for clients looking for more freshness
CLIENT DISCOVERY
Ask open questions to discover your client’s olfactory profile, and rephrase your client’s answers
Present a selection of 3 fragrances :
If the client prefers rather fresh fragrances
Introduce rivieres de cartier
Invite the client to smell a first scent and explain the sensations
Ask for your client’s feedback with open questions
If your client likes one of the fragrances, ask for permission of lightly spraying it on the skin.
Give the bottle to your client to feel its uniqueness and enhance the exclusivity of Cartier fragrance creations.
Ask open questions to discover your client’s olfactory profile, and rephrase your client’s answers
Present a selection of 3 fragrances :
2 matching your client’s answers
& 1 “coup de Coeur”, the unexpected choice !
Explain the sensations linked to this specific fragrance
& Ask for your client’s feedback with open questions
If your client likes one of the fragrances, ask for permission of lightly spraying it on the skin.
Give the bottle to your client to feel its uniqueness and enhance the exclusivity of Cartier fragrance creations.
Close the sale by confirming your client’s choice and showing different sizes and gifting offers. b