Design Thinking
Emphasize
Define
Ideate
Prototype
Test
Stage 5: Test—Try Your Solutions Out (Show, DON'T TELL)
Designers or evaluators rigorously test the complete product using the best solutions identified in the Prototype phase. This is the final phase of the model, but the results generated are often used to redefine one or more further problems. Designers can then choose to return to previous stages in the process to make further iterations, alterations and refinements to rule out alternative solutions. Remember testing our prototypes is...
to gain empathy - get a deeper understanding
to explore - build to think
to test - learn and refine solutions
to inspire - inspire with your prototype
How to Capture Feedback:
When testing out your prototypes, you are presenting your prototype to elicit honest feedback about your product.
Allow for people to see and hold products
Allow people to talk to gather information
You want to get personal stories about their lives and potential interaction with a similar product or other products
Give the purpose of the prototype, but allow them to discover all of the features and uses; you may find that they may have other uses for your product or bring up solutions or suggestions to improve your prototype.
Do not attempt to answer questions for the unknown; simply take down their concerns
"Can you talk a little more about your idea and what you mean?"
"Why would that feature be important to you?"
"What is it that you like or dislike about the product?"
"What do you think could improve this prototype?"
"Why do you prefer this prototype over the other?"
"What features do you like about each prototype?"
"What would you like to have?"
When gathering feedback, we can break down information into four questions.
What worked... (I like)
What could be improved... (I wish)
Questions... (What if)
Ideas... (I wonder)
After your testing phases, you may find that problems we thought were important are no longer problems. We may also find new insights to underlying issues that address multiple needs of the end users. See the video below on how one company took on the task of providing light to a community.
Practice: Why do students have a hard time staying engaged
Continuing with "Why do students have a hard time staying engaged", we will continue with our findings to complete the Design Thinking Process.
We will now take our prototypes to have them tested by another group of test consumers. These should be different people from your interviews.
Your goal is to gather feedback to establish whether the product would be effective and is worthwhile in creating/producing.
Be sure to allow the interviewee the time to respond by asking probing questions
What worked... (I like)
What could be improved... (I wish)
Questions... (What if)
Ideas... (I wonder)
Remember, "Show them, Don't tell them".
Document your interviews (2 people)
Modify your prototype based on the new feedback.
Pocket Hose
Pocket Hose Bullet
Complete and bring to class on scheduled due dates. You may print your work in our classroom prior to coming to class. Assignments can be submitted early, but late assignments will not be graded. Early or on time submissions may be returned for corrections in order to receive points, meet minimal requirements, or to improve your grade. Late assignments can be submitted for correction and to complete modules. Consideration for grade is given to those who complete all assignments.
All activities can be found above or in the Vocab document in the Resource section.
Where and Why do they Buy
Continuing with "Where and Why do they Buy", we will continue with our findings to complete the Design Thinking Process. Now that we have created several prototypes to test, we will now have them tested by another group of test consumers. These should be different people from your interviews.
Your goal is to gather feedback to establish whether the product would be effective and is worthwhile in creating/producing.
Be sure to allow the interviewee the time to respond by asking probing questions
What worked... (I like)
What could be improved... (I wish)
Questions... (What if)
Ideas... (I wonder)
Remember, "Show them, Don't tell them".
Document your interviews (4 people)
Modify your prototype based on the new feedback.
https://www.interaction-design.org/literature/topics/design-thinking
https://postcron.com/en/blog/10-amazing-marketing-lessons-steve-jobs-taught-us/
https://miro.com/blog/introduction-to-empathy-maps/