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Emphasize
Define
Ideate
Prototype
Test
Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what's the human need behind it?
In employing design thinking, you’re pulling together what’s desirable from a human point of view with what is technologically feasible and economically viable. It also allows those who aren't trained as designers to use creative tools to address a vast range of challenges. The process starts with taking action and understanding the right questions. It’s about embracing simple mindset shifts and tackling problems from a new direction.
We design goods to improve people's life first. Then we figure out how it can be feasible. Sometimes the intended benefactor may not be the end-user, original purpose, and financier of the good.
“Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products… We trust as a consequence of that, people will like them, and as another consequence we’ll make some money. But we’re really clear about what our goals are.”
~ Steve Jobs
Why Is Design Thinking Important?
It can help you or your team surface unmet needs of the people you are creating for.
It reduces the risk associated with launching new ideas.
It generates solutions that are revolutionary, not just incremental.
It helps organizations learn faster.
3 Essential Pillars of Design Thinking
Empathy — Understanding the needs of those you’re designing for.
Ideation — Generating a lot of ideas. Brainstorming is one technique, but there are many others.
Experimentation — Testing those ideas with prototyping.
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