Logo Changes

In this poll, we examine some changes to company advertising logos over the years and take a vote on which is the best version.

Monthly Scroll Poll- Vintage against Modern

By Lillie Olson

Jiff Peanut Butter

Sadly, a majority of you chose the new Jiff label. I personally have to call it basic and a sad replacement.

Pringles

A solid 50/50 tie between old and new chip labels. I expected a full-fledged old logo and am extremely surprised at this change in events.

Kraft Mac n Cheese

Most of you enjoy the less simple version of cheesy noodles. I have to disagree with you.

Doritos

The new logo swipes through with all but one vote.

Apple

Old wins, with 66.7% votes. The old logo is more appeasing but the new one for electronic devices will always fit better.

Disney Channel

We all knew this one would go down like this. Change does not always mean we should simplify.

Wendy's

Vintage Wendy's for the win against new minimalist Wendy.

SnapChat

Four out of six responders miss the old Snapchat logo.

It was cuter; not gonna lie.

Adidas

Adidas was a 50/50 split. I like the older one but the new one, like Apple logo, would be easier to put on products like shoes.

Starbucks

Old wins again, with a 66.7%. I'm starting to see a pattern.

Nokie

The fish won by one extra vote over the generic word spelled out.

Snapple

After all of the complaints I have heard over this alteration, I would have expected a unanimous vote, but one voter likes the modern version.

LEgo

New takes the lead with LEGO. I think we can all agree the old one looked more like a cologne bottle logo than a toy for kids.

Warner Bros

Again, as expected, the blue and gold vintage Warner Bros logo takes the win over the new minimalist one.

Google Photos App

Corners for the win. All but one person prefers more colors and ridged edges over smooth and mixed Google Photos.

Taco Bell

I have got to disagree with you beings on this one. The old restaurants were cute but I do, in fact, agree with the 16.7% who chose the new over the 83.3% who chose old.

Subway

Five out of six voters decided the new Subway was better. Let us be honest here, though. This one had the least changes to it.

Master Card

Unanimously, the lines into the circle won this round. Vintage takes another point.

GATORADE

Causing a bit more controversy than the recent few, Gatorade is almost split even with only one deciding vote for old.

Instagram

The old version of Instagram, very questionably, won the round with a 66.7% score and a 33.4 point lead.

UPS

Split down the middle for UPS, the bow did not entice half of you.

Rite Aid

Continuing the streak, Rite Aid causes some disagreement with a half-and-half split between vintage and modern.

GOlden State Warriors

Most of us agree that the old, more detailed version of this sports team was a better decision on California's advertising team with only one person against it.

To conclude the results on old versus new logos, the data shows that old or vintage logos are more beloved than modern, newer, or more minimalistic logos. Out of 23 logo examples, the majority voted that 15 of the thrown-out versions were better and we should perhaps brush the dust off of them and bring them back. Only four logos were voted on and voters came out liking the newer, shinier version. Four were straight splits. Thank you for your opinions, and please check out our new polls!

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