Research Paper

A person faces many obstacles and challenges daily. Oftentimes one small moment in someone’s life, a decision, or action can have a big impact not only on their own lives but on the lives of others for years to come. This was the case of Ferruccio Lamborghini who was turned down after trying to make improvements on Ferraris. “Finally, I'd had enough. I slammed the door and vowed I would build my own car. The way I wanted it,” (Volante Issue 6 ‘Rebel With a Cause’). That small moment his ambition of making cars took over, leading him to produce what is now one of the most luxurious and successful automobile companies in the world.

Early Life and Childhood

With the Zodiac sign of a Taurus and being an only child, Ferrucio Lamborghini was born on April 28, 1916. His parents, Antonio and Evelina Lamborghini were grape farmers from the township of Cento in the province of Ferrara, Italy (Smyers). Ferrucio’s father, Antonio was passionate about agriculture and wanted his son to have the same passion. However, Ferrucio had other plans. After he completed primary school he attended a professional institute called “Tadia Brothers” (History-Ferruccio Lamborghini). During the Second World War, he was enrolled in the Italian Air Force, working for the transport sections. In 1944, he became a prisoner of war in the British military forces. While imprisoned he was put to work in their motoring department.

This is where Ferruccio got firsthand experience keeping cars on the road. This was no easy task due to the limited parts and supplies (Ferruccio Lamborghini, A Biography). In 1940, he was drafted into the Italian Royal Air Force, where he served as a mechanic at the Italian garrison on the island of Rhodes territory of the Kingdom of Italy, becoming the supervisor of the vehicle maintenance unit. Lamborghini was taken as a prisoner when the island fell to the British at the end of the war in 1945 and was not able to return home until the next year (Ferruccio Lamborghini Biography). He would use the knowledge that he gained to launch his manufacturing business, named Lamborghini.

Beginnings

Believe it or not, when Ferrucio Lamborghini first came into the vehicle industry, he was a tractor manufacturer (Ferruccio Lamborghini Biography). After the war he returned to his hometown and started converting old war surplus material into much-needed tractors for the local farmers, the Lamborghini tractor business was inaugurated in a small garage, but the business got really successful and had to move into larger premises soon thereafter (Ferruccio Lamborghini, A Biography). At 18 years old he opened a workshop in Renazzo with his lifelong friend Marino Filippini, who many years later would be employed in one of his factories. He was always animated by passion and bravery, and when he could, he would buy an old used car or motorbike that, once fixed up, could easily be seen driven through the dusty country roads (History-Ferruccio Lamborghini). Actually, it was all because of one comment that changed his life. This one comment was from the founder of Ferrari himself, Enzo Ferrari (Ferruccio Lamborghini Biography). Ferrucio complained to Ferrari that he had clutch problems with his Ferrari. Lamborghini thought Ferrari's cars were good but too noisy and rough to be proper road cars, categorizing them as repurposed track cars with poorly-built interiors. "I decided to talk to Enzo Ferrari. I had to wait for him for a long time. 'Ferrari, your cars are rubbish!' I complained. Enzo was furious. 'Lamborghini, you may be able to drive a tractor but you will never be able to handle a Ferrari properly!” It was at this point that Ferrucio Lamborghini decided he would “make a perfect car" (Ferruccio Lamborghini Biography).

Accomplishments

Ferruccio Lamborghini set out to be unlike any other before him, and that’s exactly how his cars were made. There are virtually no other cars on the road that can be confused with a Lamborghini. The marque is instantly identifiable. Whether it’s the sound belting out of a V12 engine’s exhaust, or it’s the low, wide, and chiseled shape of the exterior, you can recognize a Lamborghini the moment you see it. (The Matadors Day). Lamborghini was a natural-born entrepreneur. He was the kind of person who saw an opportunity for a new business and immediately took it. Most people only know about one of his many companies, the world-famous Lamborghini Automobili Corporation. Although this was one of his most famous accomplishments, this was not his first. Previously, he tuned Fiat cars and even started an air conditioning and central heating equipment company. He also had another main business that started his millionaire career, he founded the Lamborghini Trattori, and due to Italy's geographical position away from the main roadways and infrastructure, in this situation, there are some unique opportunities, and Ferruccio was immediately caught up by the simplified bureaucratic load required to begin industrial activities that boost employment and decides to test its technical and mechanical knowledge. He clearly foresees a new market for agriculture automation on large economies of scale (History-Ferruccio Lamborghini). It was beautiful. Gleaming in Vibrant orange, with matching wheels, sculpted engine shroud, satin black split grille and bulging headlamps that would win a staring contest with Clint Eastwood. It was a Tractor (Volante Issue 6 ‘Rebel With a Cause). Even after his success with his multi-million dollar business, he decided to create his final business venture by founding the wine company “ The Blood Of The Muira”(Ferruccio Lamborghini, A Biography).

Impact on the World

Ferrucio Lamborghini's mission was to change the world, one company at a time. Lamborghini changed the world in many ways. The Lamborghini company has changed the automobile industry by providing luxury and speed at the same time. It also brought other companies to life because of Lamborghini’s competitors such as Bugatti, Ferrari, Porsche, Mclaren, and much more. The world and society have changed in a positive way because the Lamborghini Automobili Company has offered many jobs for many people across the world. In 2019, one-thousand, seven hundred eighty-seven very talented people were employed at the Lamborghini company with one hundred sixty-five dealers worldwide. The company has been awarded the prestigious “Top Employer Italia” for seven years. Although on the negative side, having a car company is not such a great idea because it causes pollution and that is bad for the earth in many ways, for example, it could be bad for the atmosphere and that could reflect to us leading into the atmosphere having a hole and that causes climate change.

There are many personality traits that Ferrucio Lamborghini possessed that made him great in his time on the Earth. Some of these traits that he possessed were that he had an ambitious personality and a hardworking person. I can apply these traits and lessons to my life, so I can be a hardworking person like Ferrucio. For Example, I could find ways of starting a home business such as a car wash, lemonade stand, and even a repair shop. Ferrucio Lamborghini is a person to look up to because he was a very smart person and an ambitious human. This helped him become a successful businessman, Person, and entrepreneur.