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White whole wheat flour is an unbleached flour that is milled from hard white winter wheat. This type of wheat is more lightly colored than traditional red wheat and yields milder-tasting baked goods.
White whole wheat flour
White whole wheat flour
Made with hard red wheat berries (as seen above)
Unbleached
Light in color and flavor
Grown in the Fall, harvested in the Summer
Each bag of flour is connected to its source through regenerative practices
Resilient (can stand more extreme climates)
Bill and Wilma Mai on dry-land farming
On their farm in Western Kansas, Bill and Wilma Mai use a system called dry-land farming rather than water irrigation systems. In Kansas, where rainfall is scarce, Bill Mai turned to crop rotation in the 1990s. Crop rotation allows the soil to use any moisture left from rain or snow and bank it during a fallow season. With water levels dropping, the Mai family uses this technique of regenerative farming to sustain their crops.
Source: King Arthur Flour
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