TASK 4 | CLIENT PERSONA

ASSESSMENT CRITERIA

TASK:

Read through each persona profile before choosing one to collaborate with.
For one of the prescribed personas (below): Interact with the chosen persona below via the chat button and document their answers in your portfolio - on the three slides below (feel free to add additoonal slides with images and diagrams, etc).

Note: it is important to create and then ask the 'right' questions - what do you need to know to better understand the issue?

Assessing for AI Use in Middle School D&T

Do note:

The persona chat boxes do not 'remember'. You must ask all you need to know in one session (or go back and start again another day)
Conversations with these personas are recorded.

CREATING A CLIENT PERSONA

Creating a client persona involves developing a detailed, fictional representation of your target user, based on research and data. Here's the process:

1. Research Your Audience: Begin by gathering information about your potential users through surveys, interviews, observations, or existing data. Focus on demographics (age, gender, income), behaviours (buying habits, lifestyle), goals, challenges, and pain points.

2. Identify Patterns: Analyse the collected data to identify common traits, needs, and motivations. Group these insights to form distinct user segments that represent different types of users.

3. Create Detailed Profiles: For each segment, create a persona. Give each persona a name, photo, and backstory. Include key details such as their job, daily activities, challenges, goals, and what motivates them. This helps to humanise the data and makes it easier to empathise with the user.

4. Focus on Needs and Behaviours: Outline how each persona interacts with your product or service. Highlight their specific needs, preferred communication channels, and potential barriers they face.

5. Use and Refine: Utilise these personas throughout the design process to guide decision-making and ensure your designs meet user needs. Regularly update personas as you gather more data or as the market evolves.

Tips:

Base personas on real data, not assumptions.
Keep personas realistic and relatable, not overly idealised.
Limit the number of personas to avoid overcomplicating the design process.
Involve your team in persona creation to ensure shared understanding.
Revisit and update personas as needed to keep them relevant.

EXAMPLE PERSONA SLIDE

TAKE NOTE OF THE QUESTIONS BEING ASKED

CHECKLIST:

The extent of the problem(reduced habitat)
What is causing the habitat reduction

What is being done to help (if anything)
Which specific species is affected and how?

Specifics

KEY VOCABULARY

Inclusive: Ensuring that products or environments are accessible and usable by as many people as possible, regardless of their abilities or backgrounds.
Ergonomics: The study of how people interact with products and environments, with the goal of improving comfort, efficiency, and safety.
Anthropometrics: The measurement of the human body's dimensions and applying these measurements to design products that fit people well.
Physiological Factors: Aspects related to the physical needs and capabilities of users, such as strength, dexterity, and sensory abilities.
Psychological Factors: Aspects related to the mental and emotional needs of users, such as ease of use, comfort, and satisfaction.
Empathy: The ability to understand and share the feelings or experiences of others, crucial in designing products that meet users' needs.
Personae: Fictional characters representing different user types, used to guide design decisions by focusing on specific user needs and behaviours.
Iterate: The process of repeatedly refining and improving a design or idea based on feedback and testing.
Define: Clearly stating the problem or challenge that needs to be addressed in the design process.
Evaluate: Assessing the strengths and weaknesses of a design, often through testing and gathering feedback, to determine its effectiveness.
Analyse: Breaking down a product or problem into its key components to understand how it works or to identify potential improvements.
Justify: Providing reasons or explanations for decisions made during the design process, often supported by evidence or research.
Immersive: Creating a highly engaging and realistic experience that allows users to fully engage with a product or environment, often used in testing.
Specification: A detailed list of requirements and criteria that a design must meet, serving as a guideline for development.
Ideate: The creative process of generating a wide range of ideas and solutions to address a design challenge.

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