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Marketing Essentials
Marketing Essentials
Effective marketing is key to a successful Freshers' Week. Start early, stay consistent, and let your ISoc's unique vibe shine!
University of Birmingham ISoc: Charity Dinner 2024
Amplify Your Message: Consistent Branding Creates Lasting Impact!
Amplify Your Message: Consistent Branding Creates Lasting Impact!
Generate excitement and maintain momentum throughout Freshers' Week. Strategic marketing and consistent communication are vital for maximum reach. Your branding is your ISoc's visual handshake – ensure it's consistent across all platforms to build recognition and trust.
Pre-Freshers Buzz
Pre-Freshers Buzz
Generate excitement with Instagram teaser posts and countdowns (as early as possible!). Create freshers WhatsApp group chats to get introductions started and build early community. This proactive engagement sets a welcoming tone.
Meet Your Team
Meet Your Team
Introduce committee members using engaging formats like pictures, fun facts, short reels, or TikToks to build familiarity and make your team approachable before Freshers' Week. This personal touch helps new students feel more comfortable.
Centralised Information
Centralised Information
Utilize a Linktree or similar platform to centralize all essential links (sign-ups, event invites, WhatsApp groups, mailing list). This provides a single, easy-to-navigate hub for all student queries, streamlining access to vital information.
Live Week Engagement
Live Week Engagement
Capture quality photos and videos and post daily stories on Instagram and other platforms during the week (e.g., behind-the-scenes, “Find our stall!” updates, event highlights). This creates real-time buzz and guides students to your activities, keeping them engaged throughout Freshers' Week.
Level Up Your Marketing Skills
Level Up Your Marketing Skills
Empower your team with accessible design and editing tools. Many YouTube tutorials are available to help your team master these platforms quickly!
Canva (for graphic design)
Canva (for graphic design)
A user-friendly platform for creating stunning visuals, posters, and social media graphics without extensive design experience. Perfect for quick, professional-looking marketing materials.
CapCut (for video editing)
CapCut (for video editing)
A powerful and intuitive mobile video editing app, ideal for creating engaging reels, TikToks, and short promotional videos directly from your phone. Great for dynamic content.
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