Questions your notes MUST address:

• Why is marketing a topic of humanities?

• Who was the first example of a marketer?

• What does Rhetoric and marketing have in common?

• Which came first Advertising or Marketing?

• About how old is marketing?

• What type of people wrote the first marketing books?

• What are at least 3 books you would reccomend others read and why; based on the lecture?

• Before marketing, what was considered the largest influence of demand?

• Define the following using the examples from the lecture

  • Hot lead

  • Warm lead

  • Cold lead

• According to the lecture, what are at least 3 reasons some people dislike marketing?

• According to the reasons presented in the lecture, why should people like marketing?

• How would you define the following types of marketing?

  • Commercial

  • Person

  • Place

  • Social

  • Political

  • Fundraising

• What is an example of subliminal marketing you have experienced in your life? Your answer needs to be different than the one provided in the lecture.

• Who did Dr. Kotler identify as the best self marketer he has ever met?

• What 3 channels could a business use to experience massive growth this day and age?

• In Dr. Kotler’s mind, what does marketing create and why?

Submission:

Please turn in a .pdf copy of your notes below. A picture of handwritten notes is suitable.