Change the Way People Think & Act

Brands are clamoring to get inside people's heads. That's why you can't change anything unless you can first get people's attention. All business writing must persuade. Advertising copy writing must not only persuade, it must also change behavior and get people to buy. We’ll learn how to create an advertising campaign – from websites to Tweets to print ads. We’ll study the iconic advertising campaigns from the Creative Revolution.

Out Smart, Out Sell & Out Write

We’ll learn how to write advertising copy that outsmarts and outsells the competition. We’ll use proven advertising and marketing principles to create our own advertising campaign.

We’ll go inside three of New England’s advertising agencies and see first-hand how they create award-winning advertising campaigns. Students will meet copywriters, graphic designers, art and creative directors, and find out what it takes to collaborate and be creative – daily.