Big Ideas: Journal

Journal Entry Maya E.

I don’t like being targeted. I find it very creepy and stalk-ish, especially when I am talking about something and coincidentally Instagram has the exact ad for what I was talking about. I had been talking to my friend about makeup from Sephora not even being on Instagram. About an hour later an ad for Sephora makeup popped up.

The store Urban Outfitters is very different from all other clothing companies mostly based on their aesthetic. Everything stands out just by how they are presented. When you look at the store Brandy Melville everything just looks super boring and plain.

https://www.urbanoutfitters.com https://www.brandymelvilleusa.com

Day one overview:

I was a little confused by some of the ads. I really did enjoy learning about the different advertising on the cars and seeing how they were all presented back then. But I thought it was very interesting how VW used the word “lemon” to describe their vehicle when it was used in such a negative way. It did draw people's attention though when seeing this brand describe their product like that. I am still very interested to hear more about advertising and the design of logos and how websites are created.

03/02/2020 Journal Entry - Nik B.

I believe we are in an age in which we are regarded by companies as nothing more than sources of data. Personally, I am against “targeted ads” as they appear to be intrusive. I feel as if the “tool” I use every day should not be bombarded by corporations attempting to make money on the amount of “clicks.” I find this frustrates me the most when I am intending on purchasing a product on Amazon and I then see similar products as ads on other websites the next day.

Today we were introduced to the basics and essentials of advertising. We began with the big ideas and principles consisting of older pre-creative revolution advertisements. We also discussed how our behaviors and emotions are manipulated through advertising. From there we shifted our focus to the Creative Revolution where we studied mainly Volkswagen ads. These ads brought us insight on how the industry shifted and took on new forms of getting into the consumers brain. Furthermore, we finished our day by learning about research and its importance. We were shown examples of how advertisements can be drastically altered even within the final phases of the project due to focus groups. I left the classroom today thinking more about the difference between benefits and features. I have not given much thought to the contrast between the two meanings until today.

Journal Entry March 2^nd- Maya M.

I think that it’s a very smart business plan to target buyers without them knowing. They may just think it's a coincidence if they don’t really think about it or look into it. For the buyer’s sake, I think it’s creepy and me knowing that everything I do on my phone or computer gets saved to a personal cloud with what I have looked up or shopped for.

In the fashion industry shoes and the different styles are really evolving. Some big-name brands are selling abnormal looking shoes that people with more money than others can afford and style to their own advanced style. Gucci shoes are more extravagant than shoes from Toms or Vans.

https://www.businessinsider.com/see-how-nike-dominates-the-shoe-industry-in-one-chart-2015-5

Journal 1: We talked about different ways of advertising from commercials in the 60’s to looking at how advertising agencies market to their consumers through short films or colored images.

Journal Entry - John H.

I think targeted marketing is intended for good, but taken the wrong way a lot of the time it can be like stalking and following. Targeting is simply there to sell you a product that in your past you had liked or looked at and if you put your information online you can't expect it to be safe and not used.

Rolex used people heading out on expeditions to test the watch at the same time to show its strength and durability. I think this is a very good tactic because you are showing it in field tests not simulated lab experiments.

Unlike Rolex, the Heuer brand just talks about the new automatic movement in the watch. Unless you’re a purest this means a lot to you. The average consumer only has to decipher whether they want a watch with a battery or not.

Day 1

The key things of day one that I took away were the ads and how persuasive and the amount of strategy that goes into an ad. Also, how impactful just a few words accompanied with the right photo or video can be with the right amount of information.

Day 2 - Assignment: Promote a brand. Leanna C.

Would you like to be as cool as the girl in this picture?

Well you can if you wear Ugg’s boots. Uggs are always in style and can be worn in any season. They also come in a variety of colors and shapes, so they can go with many outfits. Went to bed at four a.m at your best friend’s sleepover? Uggs. Going for a hike in the woods? Uggs. Running late and need to put on shoes quickly? Uggs is the answer to all your fashion needs. Life feels cooler in a pair of Uggs.

Photo Credits: Maya M.

Day 2 - Sell Yourself - John H.

Trying to fly under the radar in a town where all eyes are on you.

The advantage of growing up in a small town where everybody knows everybody.

When wanting to do your own thing it gets challenging. I look at it like a fish

in a glass, swimming in circles, slashing their tail trying to get out.

It's trapped. While on display for everyone to see.

New York has changed the way I look at the world because

I can swim openly with no one watching.

Day 2 - Sell Yourself - Livy G.

A hardworking girl with strong verbal skills who is a great writer. Who is she? She’s me, Livy G. I aspire to be more than just a woman in the workforce, I want to be THE woman to make a difference in the workforce. Hire me and I will be the difference for you.

Day 2 - Sell Yourself - Olivia M.

Have you ever met a tall, brunette girl who adores basketball? Yah, she may have had a hard childhood, but that doesn’t stop her from non-stop smiling and enjoying life.

Day 2 - Sell Yourself - Reid K.

This doesn't at all describe my life or who I am, but I do theatre because I like it, because I like Mrs. Grella and because I wanna be good at art. Originally, it meant I didn't have to do sports. It's fun. I like musicals and plays and I like the stories they tell, it's fun to put yourself into characters.

Day 2 - Sell Yourself - Nik B.

I believe I would be able to help your company as an intern because of my work ethic and creativity. I am able to provide a unique perspective while embodying company morals and goals. As a teenager in the world we live in I am socially pushed to consistently advertise myself on social media. For me to be successful, it requires a deeper understanding of social trends and what is popular.

Day 2 - Promote a brand - Livy G.

Promote an existing brand and create a logo - Nik B. (Images above and below)

The ad below was created by Bill S.

Don’t Compromise

Get Everything You Need

This pot holds water like no other and you won’t need to compromise on style either. This olive green pot, with its ancient Italian crackle pattern, is sure to turn heads.

Keep it Together

Bungee cords keep anything together, even your marriage.

By Bill S.

Creative Collaboration: The ad above was created by Maya E. & Olivia M.

face time with Quantilope

Jonathan from Qauntilope shares his journey to his job in marketing research for some big name brands.

Found A Lost Dog?

Picture this: You are taking a drive and on the side of the road see an adorable dog roaming around. It looks lost! You get out of your car, approach the dog and see a number on its collar. You call the number to reach the owner and they tell you where they live. But how do you return the dog? You go to your car and grab your stretchy bungee cord to use as a leash. Finally the dog can go home all because of that bungee cord. If you want to bring animals and people together, get your bungee cords today!!

by Livy G.

Bundle with Bungee

This bungee will bundle all of your belongings from pets to shrubbery. This bungee will help you get everything in line and in order. I've seen a bungee cord used for many more cool and interesting things.

by John H.

LIFE SUCKS BUT, HERE'S THE SOLUTION!!!

Does life suck? Well I have the solution. This bungee cord can be used for any of your bungee needs. You can use it to hold things together, as a fashion accessory, to hang stuff, whatever you want!

by Reid K.

Want to give your friend an epic wedgie? Try a bungee cord.

The wedgie is a lost art form, but you can bring it back.

Buy a bungee cord today and unleash a wedgie of epic proportions on your friends and family.

by Aiden R.

WHY DO BUNGEE CORDS MAKE IT BETTER?

Some people say, “What are bungee cords gonna do for me?” Or “Why are bungee cords so special?” Well I’ll tell you why. They’re great because they’re multipurpose; they can be used to tie things together. Whether you need to strap something to your car or you can’t find your scrunchies and you need to put your hair up, bungee cords will be there to help.

by Leanna C.

Bungees Help You Find What Was Lost

This bungee cord can be used in many different ways. They come in any color you can think of. Let’s say you're going on a trip. Your luggage keeps opening and things keep falling out. You can take your bungee cord and strap your luggage together. Bungee cord your Hanky Panky panties to your hair dryer so less things fall out. So you’ll never lose anything with bungee cords.

by Maya E.

Women’s Air Force 1 Low ‘White Iridescent’

LIMITED EDITION! Street shoes to styling shoes, these shoes will glisten all day long! Classic Shoes with a flare! From the 80’s to now, these shoes rock the shoe market!

Buy before they are sold out!

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