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RIGHT WAY OR THE WRONG WAY!
RIGHT WAY OR THE WRONG WAY!
* We will pay you your same billable hourly rate to defend wrongfully convicted black youth! What do you have to lose?
*Support the young black boys and girls who were wrongly convicted and sent to prison by the unlawful arrest.
*Baltimore Innocence Project
* Majority of lawyers are local from Washington D.C., but any lawyer can volunteer.
Campaign by Maya M.
The Pitch by Reid K.
Meet the new trans-pride Doc Marten boot. Not only is it a great way to represent the trans community, it's a great moneymaker as many trans people and allies would purchase this boot.
Not just allies, but people who just think they look cool. Now, why is it important to represent the trans community? Well, trans people are a minority that often gets overlooked. In the sense that people don't know what a trans person really is, what they look like, and what their going through.
Its extremely important to educate people on the fact that trans people are just like you and that they just don't identify with the body they were born into.
How will these boots help educate, support, and represent? These boots not only have the trans symbol, but most have the pride flag. I was thinking that with the purchase of these boots, instead of wrapping them in that crappy paper boots come in, they could be wrapped in a pride flag and come with a little card that educates people on the trans community. The card explains what trans means; how trans doesn't have a look, and how trans isn't any different from anybody else.
This campaign could be a big moneymaker, but also a great way to create awareness.
A Team of Creative Collaborators Pitches Aldi on Donating to a local Fuel Bank
by Liv G., Olivia M. , and Leanna C.
We are envisioning people going to the Aldi grand opening and seeing this image. They will feel how cold it is when they put their hand in the freezer. They will realize that’s what houses without heat feel like in the winter.
When people go to Aldi and spend money at the Grand Opening. If you went beyond the grand opening it wouldn’t work and maybe people would stop going to Aldis because they’d get sick of the same charity being in their face all the time. And Aldi supports other charities so a one-time thing would be enough (Maya points that also running longer MIGHT be a good thing because people will still continue shopping there so Aldi could consider extending this. Our pitch is for Aldi to donate 1% of each person’s spending during the grand opening day to the Canton Fuel Bank. This would make people feel good about themselves, because your eating is benefiting yourself and also helping needy families in winter. Our idea to make the actual check presentation by Aldis to the Fuel Bank a public event with major media placements so people would be impressed by Aldi’s giving to the community. Aldi’s generosity results in more business for Aldis.
Publicizing campaign:
TV news, website, ads linked to clothing brands, etc.
Possible negative mindset:
Aldis would have to give money to Fuel Bank.
Thoughts: 1% of a million is ten thousand, so if we only got 10K for the opening that wouldn’t be enough, so maybe % has to be higher, like 5%, which would mean negotiating with ALDI about contribution. Our pitch is the higher the percent the better, because …………..
Idea involves creating a mini-house to donate to the Canton Fuel Bank that’s used throughout the store showing a cold house, ONE PER AISLE. Placement in front of expensive item (organics) even if not cold because people would feel they had a reason to buy expensive food.
BIG PART OF PITCH: ALDI’S WEBSITE.
Steps to a Model Campaign:
Talk to Aldi’s top management and bring up the point that people are shivering and they should step up and have sympathy.
Point out to Aldis people that their website already has a community giving section so they should care about Canton.
Ask Aldi's people to donate 5% of what people spend at grand opening to Canton Fuel Bank.
If Aldis says yes, then we place ads, starting with Aldi's website because that’s when people go to check out Aldis, physical locations.
Get Aldis to collect email addresses starting now at area Aldis because that will raise awareness of coming Canton Aldis, and give them heads up about the grand opening idea.
Put sign at “pile of dirt” in Canton and all over Canton announcing the grand opening AND Fuel Bank campaign.
People leaving stores who have bought something could be thanked by a digital letter saying, “we appreciate you shopping here, our community really thanks you for your support.”
SCARF MERCH IDEA: scarf with Aldi’s logo and Canton fuel bank contact info and it promotes the cause. Convince Aldis to pay for scarves because of advertising.
People will have access to donate again if they want to.
At the opening meeting Leave Aldis top people in with the idea of every time new Aldi opens, they can support a new local cause. ALDI could possibly support a natural fire or disaster like an earthquake in faraway areas like California.
Headquartered in Batavia, Illinois, ALDI now has more than 1,900 stores across 36 states, so Canton stores could be a model for Aldi charity.
They will get attention every time they donate to a new charity.
Scarves keep people warm and will like them better than most types of merchandise like keychains and/or bracelets.
Jeff Bezos is laughing all the way to the bank
Jeff Bezos is laughing all the way to the bank
While my classmates struggle to breathe
While my classmates struggle to breathe
Teens you see every day might look healthy, but in truth they are not. Jeff Bezos makes access to vapes so easy. You don’t even need an ID. That’s messed up!
Mr. Bezos, what is it that drives you to sell these products? If you care remotely about the customers of the future, you will stop selling these products on Amazon immediately.
If you stop selling vapes on Amazon it shows that you value people over profits.
Objective: Get Amazon to remove their vape products by calling out Jeff Bezos.
Target audience: Amazon’s Jeff Bezos.
Potential Headlines
Mr. Bezos (calling him out by name increases the impact on the brand) stop making money off uninformed children
This isn’t a joke
Your killing your customers
Save children, boycott amazon
Jeff Bezos, your murdering children
Just because you didn’t endorse it doesn’t make you less responsible
Hey Alexa, tell Mr. Bezos to stop selling vaping products to children on Amazon
Hey, Alexa, tell Mr. Bezos to stop selling vaping products to children on Amazon
They might look healthy, but their lungs are dying on the inside
Jeff Bezos is laughing all the way to the bank, while my classmates are struggling to breathe
Our campaign is targeted at Jeff Bezos, but we’re hoping for a butterfly effect, which will ripple throughout the whole company. Going after Bezos affects the company’s stock which in turn affects the morale of the employees, the stock, and the integrity of the company. We don’t like Amazon, and we want leverage over them. We want to save our classmates.
Our ad is targeted at Bezos, to make it look like we are only talking to him, but everyone else will see it and get the message as if it’s inside information, a personal letter to Bezos they aren’t supposed to see, which adds a sense of exclusivity.
Media Outlets:
Pop-up ads on websites.
Ad on Amazon, done through Google ad services which Amazon doesn’t regulate so shoppers could see it, in turn deterring them from using Amazon to purchase vape products.
Insert graphic showing how much money Bezos has and how long it would take to spend it all--won’t hurt Bezos, but it’s hurting young customers.
Would take multiple lifetimes to spend Bezo’s money, but kids only have one life.
Appearing to care generates positive PR, you don’t have to care, but you can pretend to care, when people think you’re morally sound, even if it’s an illusion, so the company makes more money.
Chobani hires refugees and people love that.
So tell Bezos if he pretends to care, if anything it will generate more profit.
A loophole: Amazon presently doesn’t even require an ID for Vape. You need to get verified on Instagram, yet you can buy vape products on Amazon without.
Two part butterfly effect:
Question: By criticizing Bezos with the long-term effect of raising Amazon’s stock and also cutting into vaping, how transparent do you want to be in your campaign.
Thought from Aidan: Honesty is best policy, if we promote ethical business practices then we look better than Amazon, they trust us.
Our product research is that we know what we’re talking about, long-term revenue goes up if the future source of income stays alive.
Campaign by Nik B., Aiden R., John H., and Bill S.
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