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A strong loyalty program gives us the opportunity to thank our customers for choosing us for their running, walking and fitness needs, while giving them an added incentive to come back.
In 2023, 15% of brand-wide sales included at least one reward redeemed as part of the transaction. We know customer loyalty is driven by many factors, including the amazing in-store experience outfitters provide every day. Additionally, a strong loyalty program delivers on items that consumer research tells us time and time again that customers want — rewards and recognition for their loyalty.
2024 marked a year of significant changes to our loyalty program with the launch of Fleet Feet Milestones. This guide includes information around the program changes and tools to help you introduce customers to the new structure and benefits. Pages and topics include:
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